Women Rule

 Women Rule

Continuing with our mission to empower strong women worldwide, we've created a limited edition collection of tops. Even better, £10 from each top sold will be donated to Ditch the Label and Fallen Angels Dance Theatre. Two charities, we handpicked in collaboration with our ambassadors Sophie Apollonia and Mia Kang.

'We created this collection to celebrate strong and powerful women worldwide, so we are so excited to empower women through these charity partnerships'

Tamara Hill-Norton, Founder & Creative Director


“I love how Ditch the Label encourages everyone to be strong within and unapologetically themselves”

Mia, Muay Thai Fighter +
Body Positive Campaigner


“This charity helps people with addiction and mental health problems find a new realm or a new place to escape to”

Sophie Apollonia,
Dancer + Choreographer

Introducing Yazemeenah, Mia & Sophie

From entrepreneurs to athletes, these women live by their own agenda and we love it. Living a balanced lifestyle and doing it their own way, find out more about those who are rocking our world.


“To me an empowered woman is someone with confidence and inner strength. She doesn’t need resolutions, she isn’t afraid to talk about her flaws and is proud of her personal journey.”

Tamara, Sweaty Betty Founder
& Creative Director


“Get a sense of perspective by seeing yourself as part of a bigger picture.”

Anna Persaud, CEO ThisWorks


“Be the change you wish to see in the world.”

Jess Schuring, Founder Heartcore


“We need to stop judging each other for our decisions, our work, our appearance and allow everyone to just be.”

Ella Mills, Author + Entrepreneur


“I believe everyone deserves to indulge in life a little every day.”

Olivia Wollenberg, Founder Livia’s

“Don’t be afraid to fail, be afraid not to try.”

Lizzie Currie, Endurance Athlete


“Embrace our differences and don’t be a slave to how someone else thinks you should behave.”

Nicola Elliott, Founder Neom Organics


“Be fearless and brave, but still have the capability of endless love.”

Annie Foulds, Ultra-Marathon Runner


“I definitely don’t see it as work, more of a vocation.”

Claire Morris, Fallen Angels Dance Theatre


“I want girls now to grow up in a world where they aren’t judged for being female.”

Kat Scaife, Ditch the Label


“It's important women realise that they can be someone with purpose in all walks of life.”

Dame Kelly Holmes, Olympic Athlete


“Don’t be in such a hurry, life is a big adventure. Celebrate and cherish every minute.”

Jo Malone CBE, Entrepreneur


“Be your biggest cheerleader, beating yourself up never helps.”

Madeline Shaw, Nutrition Expert


“Be free and don't judge yourself. Take advantage of how you are”

Yogi + Photographer

  • Founder Tamara is excited to share our manifesto. Please join us as we do our best to live by this and celebrate strong women in 2019 and beyond.

  • Be proud to be female

    Be strong and confident in who you are, and don’t be afraid to be feminine. Some of the women I admire most are completely open about their own personal journeys and struggles. I think being vulnerable and honest is so powerful, being proud to be yourself is so inspiring.

  • Find strength in sisterhood

    At Sweaty Betty I’m so proud that we are 98% female and I’ve found so much strength from the sisterhood we have here. Our business has so many female leaders and there is nothing more powerful than when we come together and support each other.

    I feel so strongly that we need to be kinder. I teach my kids not to judge women by their appearance. Instead of knocking each other down, it’s cool to be kind.

  • Respect your body and the planet

    Your body deserves respect, it is a valuable and irreplaceable object and it’s so important to listen to what it needs. Self-care isn’t selfish, we should prioritise and take care of ourselves so we can give back to others. I am a firm believer in balance and having that piece of cake, there’s no need to feel guilty.

    I also think it’s so important to respect the planet and your surroundings. This can be such small, simple steps, you can eat locally grown produce, walk instead of getting the bus, buy a reusable coffee cup or water bottle and try wearing recycled fabrics.

  • Live actively

    I truly believe there is a workout or sport for everyone whatever your age, you just need to find it. I love trying new things and mixing it up, but I always return to swimming, yoga and running, where I have built a real community. For me, working out isn’t just physical, it’s mental; this is my switch off time and self-care moment. This is why we’ve offered free workouts in our stores for over 15 years.

    It’s time to be kind to yourself and empower each other.