Women Rule

 Women Rule

For over 20 years our ethos has been based on a desire to celebrate women everywhere, so we're excited to share the stories of those leaving a trail of inspiration in their wake. From inspiring interviews to the rules we're living by, get ready for one unique celebration of female empowerment.

'Friendships. The utterly limitless possibilities of what can be achieved when women are supporting each other'

- Sophie & Victoria, Adventurers + Friends

“Make your own rules. It’s your journey so you write the story.”

INTRODUCING VICTORIA PENDLETON
Olympic Champion @victorilou

World and triple Olympic Champion turned horse rider and adventurer, Victoria Pendleton is on a mission to support other women to be adventurous and take on new things and support each other.

READ VICTORIA’S INTERVIEW

INTRODUCING
VICTORIA PENDLETON
Olympic Champion @victorilou

  • LIKES: Ready Salted Crisps
  • NEXT CHALLENGE: Motorcycle license to go off-roading
  • GUILTY PLEASURE: Vegan chocolate chip almond butter cookies

World and triple Olympic Champion turned horse rider and adventurer, Victoria Pendleton is on a mission to support other women to be adventurous and take on new things and support each other.

“Make your own rules. It’s your journey so you write the story.”

READ VICTORIA’S INTERVIEW

INTRODUCING
SOPHIE EVERARD
Founder Mad to Live @sophiemadtolive

  • LIKES: Surfing & adventures
  • NEXT CHALLENGE: Costa Rica
  • GUILTY PLEASURE: Margarita Picante's

“Live with passion & love, adventure often & keep it real”

INTRODUCING SOPHIE EVERARD
Founder Mad to Live @sophiemadtolive

Surfer, snowboarder, travel writer and world adventurer. You're most likely to find Sophie encouraging other women to try new adventures on her female only retreats, Mad To Live.

“Live with passion & love, adventure often & keep it real”

READ SOPHIE’S INTERVIEW

follow Sophie & Victoria

@victorilou + @sophiemadtolive

'I am passionate about telling women's stories and how they've got to where they are. It's time to be real, I find honesty so refreshing.'

- Tamara, Founder + Creative Director

inspirational women

From entrepreneurs to athletes, these women live by their own agenda and we love it. Living a balanced lifestyle and doing it their own way, find out more about those who are rocking our world.

@SWEATYBETTY

“To me an empowered woman is someone with confidence and inner strength. She doesn’t need resolutions, she isn’t afraid to talk about her flaws and is proud of her personal journey.”

- Tamara, Sweaty Betty Founder
& Creative Director

@anyalahiri

“Working out is my happy hour. It's gives me a sense of strength.”

Anya, 36, Mum and Barry’s Bootcamp Master Trainer

@kianaldn

“Everything takes time, trust in the process and enjoy the journey.”

Kiana, Londoner and Skateboarder

@deliciouslyella

“We need to stop judging each other for our decisions, our work, our appearance and allow everyone to just be.”

Ella Mills, Author + Entrepreneur

@chloebrotheridge

“Tell people how you are really, and ask them to tell you too.”

Chloe Brotheridge, Hypnotherapist

@anniefoulds

“Be fearless and brave, but still have the capability of endless love.”

Annie Foulds, Ultra-Marathon Runner

@REALKELLYHOLMES1500

“It's important women realise that they can be someone with purpose in all walks of life.”

Dame Kelly Holmes, Olympic Athlete

@miakang

“I am unapologetically myself”

Mia, Muay Thai Fighter + Body Positive Campaigner

@sophie_apollonia

“Dancing is my free state of mind, I just, I go in my own little world.”

Sophie Apollonia, Dancer + Choreographer

@yazmeenah

“Be free and don't judge yourself. Take advantage of how you are.”

Yazemeenah, Yogi + Photographer

support women, support the world

support women, support the world

we've raised $36,000

This March we created a limited edition collection where $15 from each top sold has been donated to Ditch the Label and Fallen Angels Dance Theatre. Two charities we handpicked in collaboration with our ambassadors Sophie Apollonia and Mia Kang.

  • THE RULES WE ARE LIVING BY IN 2019 AND BEYOND

  • Founder Tamara is excited to share our manifesto. Please join us as we do our best to live by this and celebrate strong women in 2019 and beyond.

  • Be proud to be female

    Be strong and confident in who you are, and don’t be afraid to be feminine. Some of the women I admire most are completely open about their own personal journeys and struggles. I think being vulnerable and honest is so powerful, being proud to be yourself is so inspiring.

  • Find strength in sisterhood

    At Sweaty Betty I’m so proud that we are 98% female and I’ve found so much strength from the sisterhood we have here. Our business has so many female leaders and there is nothing more powerful than when we come together and support each other.

    I feel so strongly that we need to be kinder. I teach my kids not to judge women by their appearance. Instead of knocking each other down, it’s cool to be kind.

  • Respect your body and the planet

    Your body deserves respect, it is a valuable and irreplaceable object and it’s so important to listen to what it needs. Self-care isn’t selfish, we should prioritise and take care of ourselves so we can give back to others. I am a firm believer in balance and having that piece of cake, there’s no need to feel guilty.

    I also think it’s so important to respect the planet and your surroundings. This can be such small, simple steps, you can eat locally grown produce, walk instead of getting the bus, buy a reusable coffee cup or water bottle and try wearing recycled fabrics.

  • Live actively

    I truly believe there is a workout or sport for everyone whatever your age, you just need to find it. I love trying new things and mixing it up, but I always return to swimming, yoga and running, where I have built a real community. For me, working out isn’t just physical, it’s mental; this is my switch off time and self-care moment. This is why we’ve offered free workouts in our stores for over 15 years.

    It’s time to be kind to yourself and empower each other.