20 years of sweaty betty
#sbturns20 timeline of dreams.
Celebrating 20 years of empowering women through fitness + beyond.
60 and counting... Sweaty Betty opens it’s 60th store in Aspen, Colorado.
Our wellness festival #sweatybettylive is born and Hello LA! Our first West Coast shop opens.
Sweaty Betty is spotted on the catwalk for an exclusive collaboration with Richard Nicoll.
Hello USA! SB hops across the pond and opens a flagship in SoHo New York.
Sweaty Betty wins the WGSN award for activewear designer of the year.
God Save The Queen. We celebrate Olympic fever in London with a limited edition collection.
It’s time to plié. Sweaty Betty collaborates with the English National Ballet.
Sweaty Betty joins the fashion greats with a concession in Harrods.
Tamara is awarded Entrepreneur of the Year by Harpers & Queen/Chanel.
Sweaty Betty wins Sports Retailer of the Year.
The Evening Standard names Tamara ‘One to watch’.
The first Sweaty Betty shop opens in Notting Hill, London.