20 Years of Sweaty Betty

20 years of sweaty betty

#sbturns20 timeline of dreams.

2018


Celebrating 20 years of empowering women through fitness + beyond.

2017


60 and counting... Sweaty Betty opens it’s 60th store in Aspen, Colorado.

2016


Our wellness festival #sweatybettylive is born and Hello LA! Our first West Coast shop opens.

2015


Sweaty Betty is spotted on the catwalk for an exclusive collaboration with Richard Nicoll.

2013


Hello USA! SB hops across the pond and opens a flagship in SoHo New York.

Sweaty Betty wins the WGSN award for activewear designer of the year.

2012


God Save The Queen. We celebrate Olympic fever in London with a limited edition collection.

2011


It’s time to plié. Sweaty Betty collaborates with the English National Ballet.

2006


Sweaty Betty joins the fashion greats with a concession in Harrods.

2003


Tamara is awarded Entrepreneur of the Year by Harpers & Queen/Chanel.

2001


Sweaty Betty wins Sports Retailer of the Year.

1998


The Evening Standard names Tamara ‘One to watch’.

The first Sweaty Betty shop opens in Notting Hill, London.