Sweaty Betty X Nordstrom

Nordstrom, are you ready? We are so excited to announce that you can now find Sweaty Betty in 25 Nordstrom locations across the US and on nordstrom.com. From Seattle to Dallas, you'll find a curated edit of our hero pieces in these shiny new locations. Here's the lowdown about this exciting new partnership.

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Who are Nordstrom?

The retail partner of choice when Topshop and Charlotte Tilbury came Stateside, Nordstrom began as a shoe store in Seattle in 1901. Now a power house with over 350 stores in 40 states, Nordstrom is our go-to department store for all things fashion-forward. We caught up with Tricia Smith, executive vice president of women’s apparel for Nordstrom, Inc. about why they're excited to team up with us.

“Offering coveted, limited-distribution brands like Sweaty Betty is an exciting example of how we’re constantly evolving our merchandise selection to provide customers with a unique shopping experience. “Activewear is an integral part of how women dress every day, and we know our customers love Sweaty Betty, so we’re thrilled to have such an exciting and sought-after brand available in Nordstrom stores and online.”

Who are Sweaty Betty?

Incase your new to us, here's a brief lowdown. We were founded 20 years ago in London by Tamara Hill-Norton on a mission to empower women through fitness and beyond. Our all-female design team create beautiful activewear and kickass bum-sculpting leggings in the best technical fabric to make you feel powerful. After opening our first shop across the pond in 2013, we now have 14 stand-alone locations on the East and West coasts, including a concession in Bloomingdales.

“When I founded Sweaty Betty in 1998, it was always my dream to bring the brand to the U.S., so it’s really exciting to partner with Nordstrom in our 20th year,” says Tamara. “As the most fashion-forward department store in the U.S., I can’t wait to see our collection there.”

What to expect?

With a curated edit of 100 of our favourite pieces, you'll find new prints, swimwear, yoga pants and bum-sculpting leggings (#youbetyourass) in each of the 25 locations. Whether you're in Honolulu, Dallas or Nashville, you'll be able to find us, search the full store list here.

Can't make it to a shop? Discover the full collection here today.