“I’ve always lived an active life. My dad was in the Navy and we travelled around a lot, doing lots of water sports and skiing. When I moved to London after university I wanted to continue this lifestyle, but there wasn’t much on offer for women. \n Back in 1998 it was a very bleak landscape for women’s activewear. It was all dark and boring and the sports industry just didn’t talk to women. Activewear was masculine and shapeless, and I thought it was time to create clothes that made active women feel beautiful and powerful. So I teamed up with my husband Simon and took the plunge.”