About us
Born in Notting Hill, London in 1998, Sweaty Betty was built on a belief that still challenges culture today: performance and femininity are not opposites. They coexist.Â
At a time when women were often told to hide their sweat, we saw it differently. We saw sweat for what it is: effort, ambition, resilience and showing up when it counts.Â
Nearly three decades later, that belief still drives us. We create award-winning activewear and lifestyle products for every way women move through life. We support more girls into sport through the Sweaty Betty Foundation and, we keep pushing for progress in everything we do.Â
Because standing still has never really been our thing.Â
Insiders
Enjoy rewards? Our free Loyalty Programme, Insiders is more than just a perks programme. It’s our inner circle, full of unmissable offers you won’t find anywhere else:
50% off on your birthday
Free standard delivery
Early access to sale
The Sweaty Betty Foundation
We’re more than just an activewear brand.
Through The Sweaty Betty Foundation, we also help more girls and women from all backgrounds to get active and stay active, for life.
Through our work with the Foundation, we’ve helped local schools and communities support girls and women get more involved in activities including dance, yoga and hiking; while our ‘Buy a bra, Give a bra’ initiative resulted in nearly 10,000 sports bras being delivered to 20+ grassroots community organisations, charities and schools to help teenage girls feel more confident in taking part in physical activity.
It All Starts With Our Stores
Since our first store opening in London’s Notting Hill in 1998, you can now find Sweaty Betty in stores and concessions across the world. Head to our Store Locator page to find your nearest store and come along to meet our store ambassadors, ask for advice and maybe try on those leggings you’ve been eyeing up for ages.