The SB Story
20 years of sweaty betty
Sweaty Betty celebrates 20 years of empowering women through fitness and beyond
Sweaty Betty opens it’s flagship 1 Carnaby Street with 3 floors of fitness, fashion, food and beauty.
Our wellness festival #sweatybettylive is born.
Sweaty Betty is spotted on the catwalk for an exclusive collaboration with Richard Nicoll.
Sweaty Betty wins the WGSN award for activewear designer of the year.
God Save The Queen. We celebrate Olympic fever in London with a limited edition collection.
It’s time to plié. Sweaty Betty collaborates with the English National Ballet.
Sweaty Betty joins the fashion greats with a concession in Harrods.
Tamara is awarded Entrepreneur of the Year by Harpers & Queen/Chanel.
Sweaty Betty wins Sports Retailer of the Year.
The Evening Standard names Tamara ‘One to watch’.
The first Sweaty Betty shop opens in Notting Hill, London.