We’re on a mission to empower all women through fitness and beyond. And it starts with how we treat our people. We care about our teams, our community, our planet. And we stand up for what we believe in.
This means doing more and working harder to make the long-lasting changes needed to become an inclusive, diverse and actively anti-racist company. Here’s how we’re doing it...
We know that every voice counts. And we want to empower all our people to stand up, speak out and know they’ll be heard.
In 2020 we formed our Diversity and Inclusion Squad. They’re central to making sure conversations around diversity, inclusion and anti-racism translate to meaningful change. So far, they’ve inspired our approach to new products and regularly share ideas and opportunities for improvement.
We’re working together to build our Diversity and Inclusion Roadmap, holding ourselves accountable for building an inclusive work environment. We’ve also created clear guidelines, including our Modern Slavery Statement and Code of Conduct. These sit alongside our company values to direct our behaviour as a business, both internally and with our whole supply chain.
We lead, we fail, we learn and we go again. Our commitment to doing things differently means we’re always learning. And so are our teams. All our new starters attend training sessions on Understanding and Tackling Unconscious Bias and Building an Inclusive Workplace and Culture. We also run training for our teams on their rights under our equality, diversity and inclusion policy.
WE LEAD, WE FAIL, WE LEARN AND WE GO AGAIN
We know that our strength is in each other. That’s why we’re committed to empowering our people both internally and throughout our supply chain.
Female founded. Female led. We know the incredible things women achieve when they back each other. Today, women make up 89% of our employees and 75% of our senior leadership team. And we’re dedicated to creating an environment where everyone is inspired to grow and lead.
SUPPORTING GRASS ROOTS TALENT
We’re committed to providing equal opportunities and building a diverse global team. We pro-actively advertise roles to reach a wider talent pool, tracking our application demographics to ensure we’re attracting a variety of candidates. We’ve also built relationships with local colleges to seek new and diverse talent for our apprentice scheme.
We believe in equal pay for men and women. Period. We regularly report on our Gender Pay. And we only work with factories who provide fair wages, reasonable hours, a safe working environment, and no forced or child labour.
WE BELIEVE IN EQUAL PAY FOR MEN AND WOMEN. PERIOD
Our community is everything. And we want to give back to it. For us, this means building the world we want to see.
We support organisations who share our values and mission to create positive change. We’ve made donations to Black Minds Matter and the Loveland Foundation who provide mental health support and therapy to black people in the UK and the US. We’ve also raised funds for the Equal Justice Initiative, who campaign against racial inequality, and GLSEN, who work to make schools more inclusive for young LGBTQ+ people in the US.
THE SWEATY BETTY FOUNDATION
We know how good moving makes us feel. But globally, only 15% of teenage girls are doing enough physical activity. Supporting girls at school, home and in their communities, The Sweaty Betty Foundation is empowering girls to get moving. We’re focusing on those who face the biggest barriers to being active, particularly those from lower income families and ethnically diverse communities.
GLOBALLY, ONLY 15% OF TEENAGE GIRLS ARE DOING ENOUGH PHYSICAL ACTIVITY
We’re on a journey. And we’re not there yet. But we want to be a part of the solution, not the problem. We’re committed to working across our business to be allies, inclusive, and leaders in doing things differently. Watch this space.