Introducing Kat Scaife

Introducing Kat Scaife

Continuing with our mission to empower strong women worldwide, we've created a limited edition collection of tops. Even better, £10 from each top sold will be donated to Ditch the Label and Fallen Angels Dance Theatre. To continue to celebrate our partnership, we met Kat Scaife, Head of Partnerships & Fundraising for Ditch the Label.

behind the scenes winter 18

Describe yourself in three words?

Quiet, determined but forgetful.

3 tips for staying balanced?

  • 1. Try everything in balance. Food, exercise, sleep, work, fun etc. It’s not easy but it’s a good goal to have.
  • 2. Know your negative chatter; that chorus of voices in your head that tell you you can’t do something. They lie.
  • 3. Hang on to your sense of humour, sometimes it’s the thing that gets you through.

Can you tell me about the charity you work for?

Ditch the Label is an anti-bullying and pro-equality charity helping young people aged 12-25. We also help young people struggling with the issues that come with bullying, which can include confidence, self-esteem, mental health, body image and relationships. We’re on a mission to fuse together education, research and innovative support to combat bullying and to equip young people with the skills they need for growing up in a digital world.

What does a typical day look like to you?

Well, it regularly starts with chaos! You know those blogs where people start the day with a spot of yoga and a green tea? That’s not me. I’m a working mum with two young children so the day often starts with waking up to find a child asleep on my head. Once we’ve dropped the girls at school and nursery, if I’m lucky I can cycle along Brighton seafront to work which is heaven. I’m responsible for developing new partnerships for Ditch the Label and raising the funds we need to ensure we can deliver our vital anti-bullying work. My job is really varied so a typical day can include meetings with our funding partners, writing proposals or discussing new ideas with the Ditch the Label team. After work is a whirlwind of dinner, tidying up, negotiating over screen time and great big cuddles.

What inspired you to work in the charity world?

I’ve always been a big fan of human rights and want to work in an environment that improves people’s lives. Take our work at Ditch the Label, we’ve got the opportunity to truly tackle bullying and help young people to grow up happy, confident and resilient – it’s a great ambition to have.

When do you feel best in yourself?

I love exercise and although I hate running, sometimes I feel my best after a run. But sometimes the best feeling in the world is when I make my girls laugh, proper rolling around on the floor, belly laughs.

What does female empowerment mean to you?

Female empowerment for me is about fighting for equality and it’s about choice. I want girls now to grow up in a world where they aren’t judged for being female. I want them to be free to be the size they want, wear what they want, work in the career that they want and love who they want, without it being a ‘thing’.

What would you say to your younger self?

Please stop worrying about what people think. We asked some of the young people we work with at Ditch the Label what they worry about most growing up in the digital age. One of the overwhelming responses was the fear of being judged. That’s why I think self-esteem is so important, it sets you free.

Favourite workout?

I’m not a gym bunny anymore but given half the chance I’ll play any sport on offer. I play netball each week and it’s brilliant, no one takes it too seriously.

Life mantra?

Fortune favours the brave but bravery is not always what you expect.

Can you tell us about one woman that’s inspired you?

I am a little bit in love with Olivia Colman. I love the talent that she has to portray such a beautiful range of ways to be a woman, flaws and all.

Guilty pleasure?

Chocolate. It will always be my downfall.

Green juice or cocktails?

Pass me a mojito.

What’s been your proudest moment to date?

My husband and I got married running the London Marathon in 2011. It’s a long story but we really did.

Find out more about Ditch the Label here. Discover more kickass women at