Introducing Annie Foulds

Introducing Annie Foulds

Ultra-marathon runner, Mum and charity campaigner, it’s safe to say Annie Foulds is one inspirational Sweaty Betty ambassador. Discover why she rocks our world.

behind the scenes winter 18

Describe yourself in three words?

Passionate, determined, energetic

3 tips for staying balanced?

  • Stay true to yourself and in keep things in perspective.
  • Work hard and stay humble.
  • Help others.

What inspired you to work in fitness?

I have always loved motivating and helping other people. I love the feeling I get from helping and encouraging other people to reach their potential.

What does a typical day look like to you?

I wake up at 5.15am, run a bath, make an espresso and then think through the day ahead in peace and quiet. I’m out of the door at 6.30am as I have eight personal training sessions a day with clients across London. I am super organised and all my clothes are sorted, in colour and specific item and I plan out my food exactly, this allows me to save vital time and energy. I finish around 8pm, then arrive home to chat to my family and then study for an hour.

How many times do you run a week?

I run on average about five times a week. My average is thirty-five to forty miles a week, if I am not training for an event. If I have an ultra-race to prepare for my mileage goes up to ninety miles per week.

What are the three items in your running kit you couldn’t live without?

My three favourites are my Zero Gravity Running Leggings, the high impact All Train Bra and my Breeze Long Sleeve Run Top.

When do you feel best in yourself?

With my family and running free.

What is the best race you’ve ever done?

I have two favourites. Running 100k through the Sahara in 2012 and then running uphill non-stop 87k in South Africa in 2017.

What does female empowerment mean to you?

Being fearless and brave, but still having the capability of endless love. Having passion and confidence to be yourself and being unapologetically happy to live your life your way.

Can you tell us more about your charity work?

I am proud and honoured to be a charity ambassador for Great Ormond Street Children’s Hospital. I became an ambassador after our son Jack was severely ill with life threatening Cancer and GOSH and the amazing staff literally saved his life. Since then I have participated in nearly every single event going, climbed 893 stairs and have personally raised more than £300,000.

What would you say to your younger self?

Don't worry so much, believe in yourself and keep trying!

Any tips for those looking to get into fitness?

It should be a passion - even a way of life. You must love helping people and be prepared to work hard.

What would be your number one tip for a running newbie?

Don’t panic and follow a beginners training plan for four months. I really recommend following a plan and never to run too many miles too soon.

Favourite workout?

PiYo. It’s a dynamic cross between yoga and Pilates.

Life mantra?

Never give up!

Can you tell us about one woman that’s inspired you?

I have had the pleasure of working and sharing my life with so many amazing ladies that inspire me every single day. There are so many to pick from! I don't look at celebrities, I look for real people in my life that truly inspire me. I must say, Tamara, the founder of Sweaty Betty is someone I truly admire, she is the reason I believe so much in the brand.

Guilty pleasure?


What are you training for next?

I am training for three marathons this year. But London is always the most fun of all and I’m celebrating my 50th Birthday this year by running it just one last time! I am also preparing for the World Challenge of Seven Marathons over Seven Continents in Seven days in January 2020!

Find more about Annie at @anniefouldsfitness. Discover more kickass women at