Sweaty Betty

USA PR Manager - New York

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SETTING THE SCENE
Born in the heart of London’s Notting Hill, Sweaty Betty has been worn by female athletes around the world since 1998.  Designed to perform beautifully, Sweaty Betty clothes are famous for high quality fabrics & feminine styling across a range of fitness activities.  
 
“We got a fierce fitness vibe from the British fitness line Sweaty Betty” – The New York Times
 
“[Colleen] Saidman Yee, a long time model… favors a line of yoga togs cheekily called Sweaty Betty.” – The New York Times
 
With 33 boutiques around the UK, including concessions in world famous department stores Harrods and Selfridges, we are now crossing the pond to the US. Sweaty Betty has an intrinsic DNA that is loved by the press and has already made some small breakthrough steps in the US. If you love fitness and fashion, this is an exciting time to join a rapidly growing business. With a successful and growing online business,  two stores due to open in Soho and Greenwich this summer with more to come, Sweaty Betty is looking for a PR Manager to launch the brand into the US Market.

WHAT YOU'LL BE DOING
Reporting to the UK Brand Manager and working closely with our US Country Manager your responsibilities will include: 
Liaising with press on a daily basis to secure optimum coverage
Developing and consolidating relationships with key press relevant to the Sweaty Betty brand
Being the main point of contact for US press
Monitoring all coverage, presenting any opportunities to push the brand in the market and highlighting any missed opportunities 
Ensuring product placement s are organized and efficient – sole responsibility to manage samples, imagery and press releases
Running competitor reports 
Working closely with the UK team to ensure all activity is in line with the marketing calendar and on brand. 

WHAT YOU'LL HAVE
5 years working within a similar position, ideally a Senior Account Manager/Senior Press Officer looking for your next exciting step
A contacts book bursting with relevant press for the Sweaty Betty brand – fashion/fitness/lifestyle press with excellent relationships with key journalists/influencers and stylists
Solid experience working with fashion brands 
A love for sports and in the know about the latest fitness trends
Experience organising events and working on press launches, stores launches and ad hoc events
Good relationships and proven experience of working with bloggers on brand awareness campaigns
Experience in managing a Press Office

 
WHO YOU ARE
You are connected, sociable and stylish. You love fitness just as much as you love fashion. You live an active life and can’t miss your 6am sessions at Barry’s or Soul Cycle. You stay on top of the latest trends and know exactly who shoots fitness and what sport they like. You’ll build relationships with these people effortlessly and are on call when they need the latest pieces.

We are looking for someone to start immediately! Please e-mail your covering letter and CV to iwanttowork@sweatybetty.com telling us why you want to work for Sweaty Betty!
 
 
 

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