|Competitive + Benefits
Generous clothing allowance, 50% off SB all Sweaty Betty merchandise, health and dental care, company bonus scheme
|SETTING THE SCENE
We create, empower, innovate, inspire, push the boundaries and most important of all we practise what we preach. From yoga clothes to running kit, ski to beach, workout to tennis apparel, Sweaty Betty is the women’s fitness apparel brand of choice. With 42 boutiques in the US & UK, including concessions in world famous department stores Bloomingdales, Harrods and Selfridges, Sweaty Betty active wear is synonymous with innovative, feminine designs for enhanced performance.
Responsible for developing and delivering the US Sweaty Betty communications strategy. As the leader of PR in the US market, you will plan and lead the PR plan with the objective of increasing brand awareness and growing market share.
Using your excellent relationships with fashion and fitness titles, the Senior PR Manager will deliver quality coverage in premium fashion titles and on brand fitness media.
You will be responsible for press days and press releases, events, partnerships, gifting, blogger outreach and charity tie-ups. Working closely with our UK Marketing & PR team, you will ensure that our US plan is aligned to central brand objectives and the business strategy.
Reporting to the US Head of Marketing you will be supported by a PR & Social Media Assistant.
WHAT YOU'LL BE DOING
Press, Blogger and celebrity relationships
US press days
Managing PR calendar
Digital PR outreach
Offsite link building and content creation
Set up appropriate partnerships for marketing events and product partnerships working closely with US Senior Marketing Manager & UK PR Manager
Propose charity partnerships
Management of US PR budget
Managing and developing Assistant
WHO YOU ARE
You have + 5 years’ experience in PR either agency or client side and have solid retail/fashion/luxury experience. Most importantly you are obsessed with what's happening in the world of fitness and fashion. From the latest fitness trends to what's happening on the catwalks and on the street. You have a great address book and feel as comfortable with editors as you do with bloggers. And you have an insatiable appetite for what's hot and what's not.
If this sounds like your dream job, we would love to hear from you.
Please email your resume and cover letter to firstname.lastname@example.org with the role title in the subject box. We look forward to hearing from you.
We are looking for someone to start asap so if this sounds like you please send us your application as soon as possible