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Sweaty Betty blog: Usa

Empowering Women Through Fitness

Tamara's Scrapbook: A week in Montauk

posted on Tuesday, 29th July 2014by Tamara | 0 Comments

Having visited Montauk a couple of years ago, I was so excited to be heading back to host a press event with some editors from NYC. With an itinerary full of outdoor activities, I was looking forward to doing some of my favourite beachside activities such as paddleboarding, yoga, cycling and running. My family joined me in the US so it was lovely to spend time with them before joining the editors.

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The BODY BY SIMONE Full-Body Makeover

posted on Thursday, 3rd April 2014by Sweaty Betty | 1 Comments

Designed by celebrity trainer and Sweaty Betty US Ambassador, Simone De La Rue, this innovative fusion workout combines strength training and Pilates with cardio exercises and dance moves. Here, Sweaty Betty goes behind the scenes to find out more about Simone's new book, complete with full-body workout and 7-day cleanse.

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Diary Of A Workout Wardrobe #6: Wah Chen

posted on Thursday, 20th March 2014by Sweaty Betty | 0 Comments

Ming and Wah Chen are identical twin sisters and Sweaty Betty Ambassadors Abroad. While Ming lives in Hong Kong and Wah resides in Los Angeles, the twins are both avid runners and co-authors of children's books.

We've already seen one half of this fitness-loving duo share her Diary of A Workout Wardrobe; now it's her twin sister Wah's turn. LA-based Wah has run a total of 18 marathons, and deems her personal best as her completion of the Oxfam Maclehose race, running up and over 10 mountain ranges in Hong Kong in under 24 hours.

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Sweaty Betty hits the Hamptons

posted on Friday, 2nd August 2013by Roadshow | 0 Comments

Today we landed in the Hamptons for a month of all things fitness. We’d love you to join us in our element, pick up some goodie bags and learn all there is to know about Sweaty Betty before our boutique opens in SoHo, NYC. Here’s where we’ll be – we hope you can make it.
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USA Boutiques: The Journey

posted on Thursday, 18th July 2013by Tamara | 6 Comments

The leases have been signed, the new collection ordered and UK-based managers are packing their bags preparing to relocate to the East Coast. It’s finally happening: Sweaty Betty boutiques are arriving in the USA!
The first US boutique will be in SoHo. It was one afternoon sitting in Mercer Street Kitchen that made us determined to open a boutique in SoHo. We were watching New York’s beautiful women walking by – and that was when we knew Sweaty Betty belonged at the heart of New York’s fashion district.
It's been a long journey. Two years ago we launched the US website, soon followed by a catalogue launch and a Roadshow in the Hamptons. When we arrived in the Hamptons, we fell in love with the active lifestyle. Yoga, surfing, pilates - they did it all. I was even able to do one of my favourite water sports, Stand Up Paddleboarding, in Long Island Sound.
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Meet the ambassadors

posted on Wednesday, 17th April 2013by Sweaty Betty | 0 Comments

From New York City to San Francisco Bay, our professional Sweaty Betty yoginis are stretching it out in style. We caught up with ambassadors Stacey Brass and Kimberly Hu to find out what makes them tick…

Kimberly Hu, Budokon Yoga Instructor, San Francisco

A yoga practitioner since 1997, Kimberly Hu has taught many forms of yoga in New York, London and more recently San Francisco, California. Kimberly specialises in Vinyasa Flow as well as Budokon Yoga, a fusion of yoga and mixed martial arts, meaning she really pushes her Sweaty Betty gear to the limit each and every day.
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Filed under Out and about

New York/LA Visit

posted on Monday, 18th March 2013by Tamara | 0 Comments

Loved my visit stateside this February. Bitterly cold, so spent time sheltering a lot in Mercers Kitchen watching the cool beautiful Soho people coming and going.

We stayed in a great apartment just round the corner in Little Italy, through OnefineStay - loved having our own place rather than staying in a soulless hotel. It belonged to a couple who were obviously into their fitness so I was able to do my barrecore class, streamed through our SweatyBetty website every morning using their yoga mats and therabands.  Huge Macs, Charles Eames' desk chairs, wicked exposed filament lighting, the obligatory bare brick walls and massive comfy sofas made it a great place to come back to each evening (plus nearby heavenly pizza takeaway from Rubirosa).
Although one time,  I would love to stay at the Wythe hotel in Williamsburg, Brooklyn. A converted old factory, it has amazing views over the river of Manhattan. It's opposite the Brooklyn Bowling alley which had leather chesterfields, huge glitter balls and a live band paying when we visited on a Sunday afternoon.

I was super impressed by the Soho Equinox with the reception lobby boasting a juice bar, overloaded with huge piles of ginger, carrots, apples, pears and fridges of wheatgrass. A screen displaying the tons of exciting classes and videos everywhere of toned abs and "asses" was inspiring, not to mention the free Kiehls products in the locker rooms. Think our British gyms have a lot to learn.
The highlight of my trip to LA this time was going to a 6.30 am class at Soul Cycle. It's the most awesome 45 minutes ever. It's a spinning class, but with instructors who are massively into their music, so it's almost like you dance on your bikes, keeping in time to the beat. Huge messages on the walls inspire you to keep going, it's pitch black except for candles round the instructor and it's rammed full of people going for it. Even the shop is inspiring, beautiful and clean with carefully chosen product in corporate yellow, grey and white. Apparently they are coming to the UK soon. I can't wait.

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Filed under Out and about
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