Sweaty Betty blog: Sweatybettynyc
Empowering Women Through Fitness
Joining the Sweaty Betty team as ambassadors for the Sweaty Betty boutique in SoHo, NYC, please welcome Simone De La Rue and L Boogie.
Also known as Lauren Goldberg, L Boogie is a life-long gymnast renowned as much for her own athletic ability as she is for founding her high-energy style of boot camp, entitled LBC (Lauren’s Boogie Club). As for classical ballet dancer Simone, her successful career took her to the stages of Broadway, the West End and more; later leading her to combine her passion for dance with her training in yoga and Pilates, and create her own workout, Body by Simone.
We caught up with Simone and L on their Sweaty Betty Ambassador roles and the latest from the New York fitness scene…
From elite athletes to yoga instructors and dancers, the Sweaty Betty NYC team are serious about their fitness. Our boutique staff are not only able to advise you on the technical functionality and fit of the latest Sweaty Betty collection but give you first hand advice of what products they love to wear for their workouts day in, day out and what’s right for you.
Introducing Sweaty Betty SoHo…
Where: Paddle Diva
Following months of planning, hours of inspiration quests and days of pure hard work, Sweaty Betty’s flagship USA store is ready and raring to go. Located in the heart of the fashion district, the Sweaty Betty SoHo boutique will bring beautiful and technical British-designed activewear to downtown Manhattan.
The first US boutique will be in SoHo. It was one afternoon sitting in Mercer Street Kitchen that made us determined to open a boutique in SoHo. We were watching New York’s beautiful women walking by – and that was when we knew Sweaty Betty belonged at the heart of New York’s fashion district.
It's been a long journey. Two years ago we launched the US website, soon followed by a catalogue launch and a Roadshow in the Hamptons. When we arrived in the Hamptons, we fell in love with the active lifestyle. Yoga, surfing, pilates - they did it all. I was even able to do one of my favourite water sports, Stand Up Paddleboarding, in Long Island Sound.
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