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Sweaty Betty blog: Sweatybettynyc

Empowering Women Through Fitness

Introducing the new Sweaty Betty ambassadors for SoHo, NYC

posted on Monday, 30th December 2013by Sweaty Betty | 0 Comments

Joining the Sweaty Betty team as ambassadors for the Sweaty Betty boutique in SoHo, NYC, please welcome Simone De La Rue and L Boogie.

Also known as Lauren Goldberg, L Boogie is a life-long gymnast renowned as much for her own athletic ability as she is for founding her high-energy style of boot camp, entitled LBC (Lauren’s Boogie Club). As for classical ballet dancer Simone, her successful career took her to the stages of Broadway, the West End and more; later leading her to combine her passion for dance with her training in yoga and Pilates, and create her own workout, Body by Simone.

We caught up with Simone and L on their Sweaty Betty Ambassador roles and the latest from the New York fitness scene…

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Filed under How we live

Introducing team NYC

posted on Thursday, 19th September 2013by Sweaty Betty | 0 Comments

Practicing what we preach is one of the core Sweaty Betty beliefs and our new American flagship boutique is no exception.
From elite athletes to yoga instructors and dancers, the Sweaty Betty NYC team are serious about their fitness. Our boutique staff are not only able to advise you on the technical functionality and fit of the latest Sweaty Betty collection but give you first hand advice of what products they love to wear for their workouts day in, day out and what’s right for you.

Introducing Sweaty Betty SoHo…  
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The Sweaty Betty Guide to the Hamptons

posted on Wednesday, 11th September 2013by Roadshow | 0 Comments

After a month of working out, eating out and hanging out, the Sweaty Betty Roadshow team bring you their favorite places in the Hamptons...
 
Sag Harbor

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Sweaty Betty Styles the Hamptons

posted on Thursday, 5th September 2013by Sweaty Betty | 0 Comments

Our time in the Hamptons may have come to a close, but with the brand new USA boutique newly open in SoHo, Sweaty Betty style on the East Coast has just begun. After a whirlwind month in the Hamptons visiting the best studios & spas, here are our highlights of where we were, what we did and what we wore. 

Where: Paddle Diva
 
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Sweaty Betty New York is here!

posted on Wednesday, 28th August 2013by Sweaty Betty | 5 Comments

The fitting rooms are ready, the mannequins are dressed in their finest fashion-forward fit gear and the front door says OPEN; Sweaty Betty New York has arrived!

Following months of planning, hours of inspiration quests and days of pure hard work, Sweaty Betty’s flagship USA store is ready and raring to go. Located in the heart of the fashion district, the Sweaty Betty SoHo boutique will bring beautiful and technical British-designed activewear to downtown Manhattan.
 

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Filed under What to do

Sweaty Betty New York: the inspiration behind the SoHo boutique

posted on Friday, 23rd August 2013by Sweaty Betty | 4 Comments

The flagship Sweaty Betty USA boutique is now open and it looks beautiful. We caught up with April Shahum, Sweaty Betty’s Visual Merchandiser to discover what inspired the boutique design. 
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USA Boutiques: The Journey

posted on Thursday, 18th July 2013by Tamara | 6 Comments

The leases have been signed, the new collection ordered and UK-based managers are packing their bags preparing to relocate to the East Coast. It’s finally happening: Sweaty Betty boutiques are arriving in the USA!
 
The first US boutique will be in SoHo. It was one afternoon sitting in Mercer Street Kitchen that made us determined to open a boutique in SoHo. We were watching New York’s beautiful women walking by – and that was when we knew Sweaty Betty belonged at the heart of New York’s fashion district.
 
It's been a long journey. Two years ago we launched the US website, soon followed by a catalogue launch and a Roadshow in the Hamptons. When we arrived in the Hamptons, we fell in love with the active lifestyle. Yoga, surfing, pilates - they did it all. I was even able to do one of my favourite water sports, Stand Up Paddleboarding, in Long Island Sound.
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