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Sweaty Betty blog: Photoshoot

Empowering Women Through Fitness

SB On Location: London's Southbank

posted on Thursday, 8th May 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara’s Edits were brought to life on London’s Southbank with the latest shoot for the new AW14 collection, launching later this year.

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Sweaty Betty Meets Top Fashion Stylist, Sam Ranger

posted on Thursday, 3rd April 2014by Sweaty Betty | 0 Comments

Famed for being the in-house stylist at Henry Holland (and a close personal friend of the designer too), Sam Ranger is the creative mind behind some of Fashion Week's most iconic catwalk looks. This season, the eclectic stylist turned her fashionable hand to sport, styling up our SS14 collections to create the dynamic lookbook images you see below.

We caught up with Sam in between shoots, to find out what she's looking forward to in 2014, her style inspiration and how she stays fit and healthy during Fashion Week.
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SS11 Photoshoot

posted on Friday, 24th September 2010by Tamara | 4 Comments

Just returning from our SS11 shoot at quirky 1930's hotel burgh island in devon. Blessed with sunshine, a model who could run, beautiful scenery and great hotel rooms and food, "it didn't really feel like work" (the model's words not mine). Add some espresso martinis and late night skinny dipping in the mermaid tidal pool and it was almost verging on holiday-like.

Product highlights for me are a shiny silver blouson swim top and cool grey fisherman pants from "futuristic nautical" beach range, the almost gossamer-fine seamless vests and tops in charcoal and neon orange from "all sport- run", and the tri wetsuit.  Loads more fantastic developments for next summer of course...too many to list here.

Off next week to shoot yoga and workout in a ruin.



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Skiing, AW10 shoot, school speech and inaugural open water swim

posted on Tuesday, 4th May 2010by Tamara | 1 Comments
Ditched the skigear for a sunny week on the beach on the south coast.

Hmmm, a few weeks of silence from me.  So sorry.  What have I been up to?  Well, skiing was one week.  Deep powder and some hairy extreme off piste sessions in poor visibility pushed me out of my comfort zone.  I had 2 outfits, one this year’s Sweaty Betty and the other, an old and beloved Stella McCartney one.  The Stella one is military-inspired with waist-whittling salopettes, but the Sweaty Betty one won out in terms of more days per wear!  The parka was long enough to cover my bum for those wet chairlift rides and the hood big enough to go over my helmet for more wind/snow protection on those lifts.  The stretchy snug pants are oh-so-comfortable, warm and flattering.

Ditched the skigear for a sunny week on the beach on the south coast. Then back to work for AW10 shoot in Dalston, East London.  Really pleased with the results.  We had yoga and dance teachers helping coach the models, who were dancers and yogis, but always good to have experts on hand for ideas and to correct positioning.  The location was fabulous, so many opportunities.  Kate Moss had recently done a shoot there.

Was invited back to my old school to “inspire” them at their prefect’s leaving dinner!  Felt nervous, like I was back at school again, but I enjoyed it very much – the girls were fab and looked after me well.  Nothing seemed to have that changed much, except that the teachers seemed friendlier and younger (but maybe that’s me being so much older?!).  

Have tested out our new ride the wave wetsuit this weekend.  I swam in the sea in preparation for my tri in July.  It is AMAZING.  It is meant to be a surf suit, but it was great for swimming as there is so much stretch in the arms.  It was freezing cold and pouring with rain, but I was warm - except for feet and hand.  I highly recommend it.

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