Sweaty Betty blog: Get Fit 4 Free
Empowering Women Through Fitness
As part of our Guest Instructor Programme, cofounder Kajza Ekberg will lead an evening of BoxingYoga at our Kings Road boutique on Wednesday, 14 August. In preparation for the event, we sat down with Kajza to learn a little bit more about it.
Tell us about BoxingYoga. What inspired you to set it up?
I have always thought of boxing as an intriguing sport. The way the athletes work, their regimes and their determination are inspiring. When Matt approached me with his vision of BoxingYoga, I was uncertain at first, but, always up for a challenge, I accepted. Our collaboration with boxers, athletes, martial artists, yogis, physios and dancers began.
When exploring a boxer’s strengths and weaknesses as well as a yogi's, it soon became clear how much boxing and yoga have in common and what an amazing thing it would be if we could learn from each other.
As our way of saying thank you for getting fit 4 free with us during our Meet me at the Barre campaign, everyone who attends a class will be entered into a prize draw to win a pair to tickets to an English National Ballet production. There will also be the chance for one class to win a pair of Prima Ballet pumps each in our Prima Ballerina photo competition. Just get snapped striking a pose at the barre after class and then tag yourself in your photo when it appears on the Sweaty Betty Facebook page. The most creative group photo will win and there'll be a prize for the best individual shot too. Winners will be announced on Facebook week commencing 18th March 2013. Good Luck!
To celebrate the launch of the Sweaty Betty Dance Statement range, in collaboration with English National Ballet, this seasons’ Get Fit 4 Free campaign is dance inspired. Introducing ‘Meet me at the Barre’ in association with London’s premier barre fusion workout studio, Barrecore. Barrecore classes will be taking over Sweaty Betty free weekly clubs for one month from 11th February to 10th March. A fusion of ballet, yoga and Pilates, Barrecore workouts combine elements of high intensity interval training with low impact static stretches to hone and tone bodies. Each 60 minute class targets all major muscle groups and improves posture and alignment no matter what your fitness level.
To celebrate the launch of our latest Workout Statement line, inspired by dance and 80’s music culture, the Sweaty Betty ‘Get Fit’ campaign this September is in collaboration with our favourite dance, fitness and holistic company - Frame.
Frame signature classes are taking over the Sweaty Betty weekly clubs; held for free in store. A master class in how to move you whole body and fusing dance, pilates, ballet and cardio. These classes are set to build on the inspiration to take up sport that Team GB and the London 2012 has given us.
Let the legacy live on, let fit be the new it and join Sweaty Betty & Frame to get fit this September.
Classes will be held at all 30 Sweaty Betty boutiques. Specific information around timings and FAQs to follow shortly, watch this space.
Our GF4F campaign is well into its second week and has been hugely successful.
Gerry taught in Brighton this week: “I was so pleased to teach in the store this week, the participants really immersed themselves in the class and the hour flew by. I can only hope they enjoyed it as much as I did! Yoga means Union; between body, mind and spirit. There are many different styles of Yoga all-encompassing asanas (poses), breathing and meditation to varying degrees and people tend to find themselves drawn towards a particular style. I love Yoga as it gives me freedom, both in body and mind, and I can practice anywhere – all I need is my mat! My favourite time to practice is early in the morning; a perfect start to the day.”
Meanwhile, Arlette in the City tells us about taking the Vinyasa class there: “A lovely warm evening perfect for our hatha yoga evening - warm enough for us to stretch effectively and safely without the help of the usual Vinyasa warming repetitions. I think everyone was surprised by how much more difficult yoga is when you hold the postures for longer rather than effortlessly (well almost!!) transitioning from one to another - when the mind is so busy following instructions that it doesn't have time to complain! Well done everyone who attended - your focus and attention to detail were admirable. Three more weeks - I can't wait to hear which style you identify with most. Keep stretching, keep breathing and keep aiming to control your mind rather than letting it control you! Keep calm, keep happy...”
Well done to all those who have taken part already, if you haven’t then give your local store a call and book yourself in for the next exciting class!
Get Fit 4 Free kicked off this week with Hatha yoga classes taking place across our boutiques.
Hatha yoga is a more gentle form of yogic practice and is also often described as a stress-reducing exercise. Hatha represents opposing energies: hot and cold (fire and water, following similar concept as yin-yang), male and female, positive and negative. Hatha yoga attempts to balance mind and body via physical postures or "asanas", purification practices, controlled breathing, and the calming of the mind through relaxation and meditation. Asanas teach poise, balance and strength and are practiced to improve the body's physical health and clear the mind in preparation for meditation.
Bristol had 17 ladies for their class, which was taken by their in-store yoga expert, Charlotte. The attendees were especially impressed by the time Charlotte took to explain all the poses and from beginner through to expert; the class was thoroughly enjoyed by all.
In Cobham, Charli (Camilla Campbell Yoga Studio), took the class through all the fundamentals for those completely new to yoga. “We did amazing balances, great stretches and were introduced to sun salutations. A fantastic relaxing way to end the day.”
On the Kings Road, Rebecca led a fantastically motivating class. “Rebecca got the whole class of 13 into each and every pose. It was an amazing introduction to Hatha yoga and the ideas behind it”.
Check out the pictures below.
Nottingham are holding their class this evening with Jasmin, so be sure to head down there to get in on the Get Fit 4 Free action.
We are hugely excited about next week’s Vinyasa classes and hope to see you all there.
Ashley, Retail & Community Marketing Manager
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