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Sweaty Betty blog: Fashion

Empowering Women Through Fitness

Behind the scenes of Autumn Winter 2014

posted on Wednesday, 30th July 2014by Tamara | 0 Comments

After months of anticipation, Sweaty Betty's edgiest collection yet has finally arrived in-store and online. Entitled 'Hidden Treasures In An Urban Jungle', the new Autumn Winter 2014 collection was first thought up during a trip to Milan. Here, Sweaty Betty's Founder and Creative Director Tamara shares her inspirations and some behind-the-scenes insights on the new lines, plus reveals her favourite piece from the collection. 


 
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Tamara's Scrapbook: Goodwood Horseracing

posted on Friday, 4th July 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara is forever in-the-know on what's happening in the worlds of fitness and fashion. Whether it’s trialling the latest classes, road-testing new activewear, attending industry events or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook.

Last week, Sweaty Betty's fashionable founder spent the evening at Goodwood as part of their Friday Nights series held throughout June. With style-conscious attendees everywhere you looked, the evening of horseracing included a DJ set by Zane Lowe and an outdoor party, with the beautiful South Downs as a backdrop.
 

Image Credit: Goodwood Racecourse
 
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Wimbledon Whites Through The Ages

posted on Thursday, 3rd July 2014by Sweaty Betty | 0 Comments

After nearly two weeks of excitement, disappointment and of course, style, the world’s oldest tennis tournament draws to a close this weekend. So what have been the highlights?

Alize Cornet of France smashing her way to success over 5-time Wimbledon champion Serena Williams, for one! Seeded 25, not only did the French player surprise the world with her skills on the court, but she also caught the eye of the Sweaty Betty team for her ribbed-collar sleeveless tennis dress complete with on-trend mesh detailing (that is not unlike our own Ace Tennis Polo - currently in sale!)

With her look so flawlessly combining flattering style with sporting functionality, Sweaty Betty took a look back through the archives at how the traditional Wimbledon whites have changed and evolved from long skirts and corset tops, to the fashion-centric pieces we see today…


 
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Sweaty Betty Meets Top Fashion Stylist, Sam Ranger

posted on Thursday, 3rd April 2014by Sweaty Betty | 0 Comments

Famed for being the in-house stylist at Henry Holland (and a close personal friend of the designer too), Sam Ranger is the creative mind behind some of Fashion Week's most iconic catwalk looks. This season, the eclectic stylist turned her fashionable hand to sport, styling up our SS14 collections to create the dynamic lookbook images you see below.

We caught up with Sam in between shoots, to find out what she's looking forward to in 2014, her style inspiration and how she stays fit and healthy during Fashion Week.
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Sweaty Betty wins Best Activewear Design Team 2013

posted on Thursday, 31st October 2013by Tamara | 1 Comments

Fifteen years ago I had a dream of creating beautiful clothes for active women. We have come a long way since our first store in Notting Hill and our promise to ‘inspire women to find empowerment through fitness’. Joined by my husband and an incredible team of designers, Sweaty Betty clothing has evolved into a collection that is worn by athletes and loved by customers all over the world.
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Our Cambridge boutique inspires Fashion & Beauty

posted on Tuesday, 22nd March 2011by Sweaty Betty | 0 Comments
Fashion & Beauty weekend turns to yoga for inspiration.
This weekend our Cambridge boutique inspired and surprised the many attendees of Cambridge’s Fashion and Beauty Weekend. Applying Sweaty Betty’s ethos of Fashion and Beauty, 3 Cambridge Yoga Instructors practiced live in our boutique windows. Amazing passer-bys and onlookers throughout the sunny afternoon, the Sweaty Betty display motivated many to inquire about the benefits of yoga.







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