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Sweaty Betty blog: Design

Empowering Women Through Fitness

Sweaty Betty wins Best Activewear Design Team 2013

posted on Thursday, 31st October 2013by Tamara | 1 Comments

Fifteen years ago I had a dream of creating beautiful clothes for active women. We have come a long way since our first store in Notting Hill and our promise to ‘inspire women to find empowerment through fitness’. Joined by my husband and an incredible team of designers, Sweaty Betty clothing has evolved into a collection that is worn by athletes and loved by customers all over the world.
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Meet the Salabasana Capris

posted on Tuesday, 20th August 2013by Sweaty Betty | 0 Comments

I shall tell you of the soul. The soul is God who is immortal and infinite, who has no beginning and will have no end, and who both exists and does not exist. Those who know the soul, are immortal.
- Bhagavad Gita 13.12-17

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Inspiration for the Big Blue Collection

posted on Wednesday, 29th May 2013by Sweaty Betty | 0 Comments

The Big Blue collection is a visual feast of bright colours and patterns reminiscent of tropical fish, coral reefs and scalloped-shaped seashells. Sweaty Betty designer Julia Ison-Stierer talks inspiration for the collection’s design, from a 1980s French film classic to a summer holiday in Thailand.

 
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