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Sweaty Betty blog: Dance

Empowering Women Through Fitness

Tamara's Scrapbook: The Emerging Dancer Competition

posted on Wednesday, 21st May 2014by Tamara | 1 Comments

Sweaty Betty's founder and creative director Tamara is always in-the-know on what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, attending industry events or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. 

This week, Tamara’s talking about English National Ballet's Emerging Dancer Competition.

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#GetFit4Free Soundtrack & the Radio Producer Behind It

posted on Monday, 9th September 2013by Sweaty Betty | 0 Comments

As part of our #GetFit4Free campaigns, we bring the latest fitness trends and cutting-edge music into boutiques and online. This season, we've teamed up with renowned producer Dave O'Donnell, who has worked with the likes Thom Yorke and Kendrick Lamar as well as producing for BBC Radio. Here, he tells us about his inspiration for the Frame Rave playlist. 
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Get your rave on with September's Get Fit 4 Free Campaign

posted on Friday, 23rd August 2013by Sweaty Betty | 2 Comments

September is Get Fit 4 Free month and it’s time to announce that we’ll be getting our rave on with the Frame Rave, launching in boutiques and online September 5.
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Filed under How we live, What to do

New Autumn Collection: the Inspiration

posted on Thursday, 1st August 2013by Tamara | 0 Comments

Beyond Blastoff has all the essential ingredients of a Sweaty Betty collection – a determined design team pushing the boundaries of fitness and fashion, months of behind-the-scenes planning and energetic shoots in Champoluc and East London. The hard work has certainly paid off: the newest collection is our most directional and advanced to date, and I couldn’t be more pleased to announce the launch of the autumn season.

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Sweaty Betty Concept Concession Launches in Selfridges

posted on Monday, 3rd June 2013by Sweaty Betty | 2 Comments

Following months of planning, hundreds of hangers, colourful collections and multiple cups of coffee, we have finally launched our new concept concession in the Denim Destination at Selfridges’ Flagship London store.

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Q&A with Tamara Rojo, Artistic Director of the ENB

posted on Friday, 26th April 2013by Sweaty Betty | 2 Comments

As part of our collaboration with the English National Ballet, Sweaty Betty got a chance to catch up with Artistic Director Tamara Rojo. We asked questions and she answered. Here's what we learned.

Tell us about your background with dancing from how you began to where you are today.
When I was 19 years old, I won the gold medal at the Paris International Dance competition, which was judged by some of the most important figures in the dance world.  Despite having performed in many competitions, this was the first time that I was recognised as an up-and-coming talent. Two years later I was offered my first contract as a principal dancer with Scottish Ballet.
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Filed under Out and about
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