Sweaty Betty blog: Christmas
Empowering Women Through Fitness
With Christmas just around the corner, here's the story of how our beautiful festive windows came to be.
At SBHQ Christmas begins in July. Believe it or not before summer had even truly begun, we had were glitter spraying antique books, designing festive deer heads for our mannequins, making paper chain decorations and homemade snow globes from jam jars, printing custom made SB print tissue paper (and that's just for one store out of 30...), the list goes on.
The vision behind this years Christmas window was to set a Sweaty Betty 'Christmas at the cabin' scene, taking inspiration from the Adventure collection and extending the journey. After well over 600 hours of arts and craft sessions from our truly dedicated VM team, we hope the window displays are enough to get you feeling well and truly festive. Find your nearest boutique here and let us know what you think.
Check out Tamara’s Christmas wish list and create your own one to send to your friends and family - a great way to share gift ideas and to drop a few hints along the way! Simply choose your favourite Sweaty Betty pieces and click the ‘add to wishlist!’ button.
Christmas gifts are now in stores and online at Sweaty Betty. Gift friends with velour tracksuits or essential workout accessories; treat yourself to new workout gear and choose a chunky knit for treasured Christmas gifts. Shop our Christmas collection now.
if you work in the clothing industry you will probably be able to cope with this, but do you ever wonder what season you are in, which one you are heading into next and which one you have just left behind???? OK, let me explain. Today I am researching into creative ideas for SS11, checking out Alexander Wang's amazing sports/utility fused SS10 collection...wondering if animal print can work in sportswear, or perhaps only swim and accessories...shall we go to LA or Hoxton...how to include lots of cuffed 3/4 length track pants etc etc. Yesterday I had a meeting with marketing to discuss AW10 shoot, will it be Scotland to push through our english eccentrics doing outdoor pursuits bit of our theme or stay firmly put in London to reflect our pretty punk with contemporary dance twist in lovely old studios in Old Street? This morning I had a meeting with our graphic designer to go through our SS10 catalogue design and last week I introduced the SS10 fashion show to all our managers. Christmas?! when's Christmas??? well I can tell you what SB will be doing for christmas 2010, but I'm not sure I know what I'll be doing for Christmas 09...read more
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