Sweaty Betty blog: Boutiques
Empowering Women Through Fitness
The Roadshow has landed in Canary Wharf – quite a different location than we’ve ever experienced before. In the sea of grey and black suits, our brightly coloured gym kit is rather conspicuous, as is our tendency to carry yoga mats rather than a briefcase.
Part cardio, part toning and one massive dose of the feel good factor, the free in-store Body by Simone class hosted at Sweaty Betty NYC is the place to be on Thursday evenings. This Thursday's class was led by Simone herself, so we took the opportunity to find out about Body by Simone…read more
We are excited to announce that our Road Show team has arrived at Ledbury Road! The fashion-forward and fitness-friendly area situated near Notting Hill Gate and Portobello Road creates the ideal backdrop for Sweaty Betty events and workout classes for everyone to enjoy. We have been getting a kick out of challenging classes at BARRE Toned & Bootcamp Pilates as well as heart pumping gym sessions at the amazing BodyWorksWest.read more
September is Get Fit 4 Free month and it’s time to announce that we’ll be getting our rave on with the Frame Rave, launching in boutiques and online September 5.
Ever since opening the first boutique in Notting Hill, we have been running weekly classes in-store for members. The aim is to create thriving, fitness-loving communities in every boutique, and to date 30 of our boutiques are running 56 classes each week and counting. We now have a new addition to the club class schedule - Sweaty Speed Sessions at the Soho boutique, starting Wednesday 31 July.
The leases have been signed, the new collection ordered and UK-based managers are packing their bags preparing to relocate to the East Coast. It’s finally happening: Sweaty Betty boutiques are arriving in the USA!
The first US boutique will be in SoHo. It was one afternoon sitting in Mercer Street Kitchen that made us determined to open a boutique in SoHo. We were watching New York’s beautiful women walking by – and that was when we knew Sweaty Betty belonged at the heart of New York’s fashion district.
It's been a long journey. Two years ago we launched the US website, soon followed by a catalogue launch and a Roadshow in the Hamptons. When we arrived in the Hamptons, we fell in love with the active lifestyle. Yoga, surfing, pilates - they did it all. I was even able to do one of my favourite water sports, Stand Up Paddleboarding, in Long Island Sound.
Following months of planning, hundreds of hangers, colourful collections and multiple cups of coffee, we have finally launched our new concept concession in the Denim Destination at Selfridges’ Flagship London store.
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