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Sweaty Betty blog: Aw11

Empowering Women Through Fitness

AW11 Winter Shoot

posted on Tuesday, 17th May 2011by Tamara | 0 Comments

Just finished our winter shoot, skiwear, cooldown and spa. Went really well. Great team. Am very happy with the outcome. Check out the pics below.

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Filed under How we live

AW11 - A 60s fashion story

posted on Monday, 9th May 2011by Sweaty Betty | 1 Comments

Just some more images to get you excited about our upcoming Autumn collection.  Shot in Greenwich at the Old Naval College which is a beautiful collection of buildings designed by Christopher Wren (based on the Invalides in Paris).  It was a gorgeous sunny day and we were serenaded with streams of operatic melodies as part of Trinity School of Music is based there now.  Sif, our Icelandic model, was very relaxed and easy to work with so the day went extremely smoothly.  We hope you love our 60’s inspired monochrome graphic prints and urban cool new running collection (loose shapes, grey marls) as much as we do.

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Press Day cinefilm of dad skiing St Moritz with the Royal Navy

posted on Monday, 18th April 2011by Sweaty Betty | 0 Comments


Press day for our autumn winter 11 collection last week. I was really pleased with how it all came together, taking direct inspiration from the cinefilm of my dad skiing in the royal naval ski team in St Moritz in the 1960s. We had his ski jumper (navy blue knitted with red/white stripes on the arms with a gold embroidered crown complete with antique sequins) on show plus a 60's red all in one ski suit. Cinefilm played in the background. Groups of mannequins displayed our collections to best effect. Huge artworks of our catwalk shoot adorned the walls and a big pop art inspired graphic with our logo hung on the back wall. The press were particularly enthralled with our gift bag which included a chanel eye kohl pencil and illustrations (done by our genius graphic designer Ruth) on how to achieve the perfect 60s eye.

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60s Inspired AW11 Collection Wows Press

posted on Thursday, 14th April 2011by Sweaty Betty | 0 Comments

Our Autumn Winter Press Day took place yesterday in central Soho – conveniently near our Beak St boutique and the homes of all of our favourite magazines, Vogue, Runner’s World and Elle to name but a few. There were a few challenges; getting 15 mannequins and 2 old school gym horses up two floors via a tiny lift and a technical glitch with a projector that didn't want to play (our very cool vid), but it was all worth it. The day went without a hitch, the video worked and Britain's leading fashion and fitness press all made a visit. Wowed by our stronger than ever collection and 60's theme, Vogue were the first in and our last out, The Guardian. In between we fell in love with Grazia Health Editor Kate Faithfull's leopard print cycle helmet, which coincidently (or not) matched her jacket! And runner's world fell in love with our new run pro range, perfect for the urban runner. Check out the pictures below for a sneak peak into what Autumn has in store for you. It was so exciting I want to share all but will try my best to keep some secrets for AW11!
The beginning...

Time to prep – the before shot...

Our inspiration – the SWINGING sixties...

Ready and waiting

THE helmet! Grazia Health Editor Kate Faithfull’s cycle helmet that we all fell for!

What the press thought...

Anna Howes
Brand & Marketing
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