Sweaty Betty blog: How we live

Spring is not the only thing in bloom this April, as the Sweaty Betty Roadshow has sprouted up on the Upper West Side of New York City. Only two days in, we are already overwhelmed by the choice of fabulous retail finds, delectable treats, and of course, the must-try fitness classes.


 

Each year, when a sporting event as famous as the London Marathon comes around, the Sweaty Betty team are the first to put their name in the ballot; eager to get their running shoes on the start line and try to smash their personal bests.

For the 2014 Marathon, it was Clare Fraser - Assistant Manager at Sweaty Betty Walton, whose training and fitness achievements particularly caught our eye. Just 24 hours after the London Marathon, we caught up with Clare to look back at her marathon training, and find out what time she achieved on race day.

After a chilly month in the Upper East Side, the weather is finally warming up here in New York City, just as we're rolling up our yoga mats and preparing for a sad departure.

We want to give a big thank you to our unforgiving HIIT instructors, zenned-out yogis, and for the endless retail therapy that left us more toned, more relaxed, and definitely more stylish. 

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara joins the top names in British fashion for a glamorous cocktail party, visits the Petersham nurseries and finds inspiration on Marylebone high street.


 

High Intensity Interval Training is the hottest fitness trend of the moment, and will be arriving in Sweaty Betty Soho on 12th April in an exclusive 'HIIT It Up' class taught by one of NYC's top instructors, Liz Barnet. A Fitness & Food Coach who teaches in popular boutique studios SLT & Uplift, Liz is passionate about a wide range of workouts from Pilates and yoga to weight training and corrective exercise. 

Sweaty Betty caught up with Liz to find out more about her workout routine plus what makes her 'HIIT It Up' class extra-effective at sculpting the physique.

Designed by celebrity trainer and Sweaty Betty US Ambassador, Simone De La Rue, this innovative fusion workout combines strength training and Pilates with cardio exercises and dance moves. Here, Sweaty Betty goes behind the scenes to find out more about Simone's new book, complete with full-body workout and 7-day cleanse.

Famed for being the in-house stylist at Henry Holland (and a close personal friend of the designer too), Sam Ranger is the creative mind behind some of Fashion Week's most iconic catwalk looks. This season, the eclectic stylist turned her fashionable hand to sport, styling up our SS14 collections to create the dynamic lookbook images you see below.

We caught up with Sam in between shoots, to find out what she's looking forward to in 2014, her style inspiration and how she stays fit and healthy during Fashion Week.

The saying that some women can simply 'do it all' is never more true than when applied to the Sweaty Betty ambassadors. Not only are these three women inspirational in fitness, but each of them is also a fantastic mother. With the UK's Mothers Day just around the corner (30th March) and the US celebration coming up on 11th May, we checked in with the ambassadors to find out how they combine motherhood with sport.

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara takes her training to one of Britain's breathtaking coastlines, and gets creative styling outfits for the Autumn/Winter 2014 collection.