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Sweaty Betty blog: Tamara

What the founder of Sweaty Betty has to say...

Tamara's Scrapbook

posted on Tuesday, 8th April 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara joins the top names in British fashion for a glamorous cocktail party, visits the Petersham nurseries and finds inspiration on Marylebone high street.


 
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Tamara's Scrapbook

posted on Tuesday, 25th March 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara takes her training to one of Britain's breathtaking coastlines, and gets creative styling outfits for the Autumn/Winter 2014 collection.

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Tamara's Scrapbook

posted on Friday, 14th March 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook.

Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. This week, Tamara sweats it out at a new spin studio and has tickets to see Beyoncé live at the O2. 

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New Mid-Season Styles In-Store & Online

posted on Thursday, 13th February 2014by Tamara | 0 Comments

With the new SS14 collection launched back in January, and the second round of our beautiful summer activewear not due for release until April, we at Sweaty Betty thought our inspirational, fitness-loving customers deserved a few mid-season treats in the form of five beautiful new styles.

Designed to enhance your performance and ensure you look amazing during your workout, we introduce the five new styles for February...

Slogan S/Slv Dance Tee
Designed for dance

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Filed under What to wear

Our Favourite Fusion Fitness Classes of 2014

posted on Friday, 17th January 2014by Tamara | 0 Comments

Over the last 12 months, hot new fitness trends have arrived in abundance, with a particular few taking the workout world by storm and turning 2013 into the year of SoulCycle, Barrecore and HIIT. Looking ahead to the ever-expanding landscape of sporting innovation, the exercise community are already set to make 2014 the year of fusion fitness.

From cardio-craving yogis to Spinning fanatics looking to tone their triceps, the new realm of fusion fitness spans a wide variety of specifically-designed classes offering the ultimate in new-and-improved, body-toning workouts. Inspired by our January Guest Instructor Event, Cardiolates, here are my top 5 fusion-fitness classes to try in 2014.

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Against The Elements: Creative Direction

posted on Tuesday, 14th January 2014by Tamara | 0 Comments

The new SS14 Against The Elements collection draws upon 1950s glamour and summers spent sailing the sea. Featuring a range of bold prints and fashion-forward designs, each piece has its own inspiration.

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The New SS14 Collection Has Arrived

posted on Thursday, 9th January 2014by Tamara | 0 Comments



Launching today in-store and online, our beautiful new Against The Elements collection for SS14 is undoubtedly our most technical, fashion-forward range to date.
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Tamara's New Year Resolutions

posted on Tuesday, 31st December 2013by Tamara | 0 Comments

The arrival of a new year is marked by nationwide self-promises to be a better, healthier you. For me, New Year resolutions centre around fitness and enjoying the great outdoors.
 

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Sweaty Betty wins Best Activewear Design Team 2013

posted on Thursday, 31st October 2013by Tamara | 1 Comments

Fifteen years ago I had a dream of creating beautiful clothes for active women. We have come a long way since our first store in Notting Hill and our promise to ‘inspire women to find empowerment through fitness’. Joined by my husband and an incredible team of designers, Sweaty Betty clothing has evolved into a collection that is worn by athletes and loved by customers all over the world.
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New Autumn Collection: the Inspiration

posted on Thursday, 1st August 2013by Tamara | 0 Comments

Beyond Blastoff has all the essential ingredients of a Sweaty Betty collection – a determined design team pushing the boundaries of fitness and fashion, months of behind-the-scenes planning and energetic shoots in Champoluc and East London. The hard work has certainly paid off: the newest collection is our most directional and advanced to date, and I couldn’t be more pleased to announce the launch of the autumn season.

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