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Sweaty Betty blog: Tamara

What the founder of Sweaty Betty has to say...

Tamara's Scrapbook: Goodwood Horseracing

posted on Friday, 4th July 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara is forever in-the-know on what's happening in the worlds of fitness and fashion. Whether it’s trialling the latest classes, road-testing new activewear, attending industry events or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook.

Last week, Sweaty Betty's fashionable founder spent the evening at Goodwood as part of their Friday Nights series held throughout June. With style-conscious attendees everywhere you looked, the evening of horseracing included a DJ set by Zane Lowe and an outdoor party, with the beautiful South Downs as a backdrop.
 

Image Credit: Goodwood Racecourse
 
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Tamara's Scrapbook: The Emerging Dancer Competition

posted on Wednesday, 21st May 2014by Tamara | 1 Comments

Sweaty Betty's founder and creative director Tamara is always in-the-know on what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, attending industry events or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. 

This week, Tamara’s talking about English National Ballet's Emerging Dancer Competition.

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SB On Location: London's Southbank

posted on Thursday, 8th May 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara’s Edits were brought to life on London’s Southbank with the latest shoot for the new AW14 collection, launching later this year.


 
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The Inside Story: From Snap To Swim

posted on Thursday, 24th April 2014by Tamara | 0 Comments

Last weekend, my family and I took to the calm seas off the coast of West Wittering. This lazy day of sailing reminded me of an evening last summer, when the kids took our topper sailboat out at sunset.

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Tamara's Scrapbook

posted on Tuesday, 8th April 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara joins the top names in British fashion for a glamorous cocktail party, visits the Petersham nurseries and finds inspiration on Marylebone high street.


 
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Tamara's Scrapbook

posted on Tuesday, 25th March 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara takes her training to one of Britain's breathtaking coastlines, and gets creative styling outfits for the Autumn/Winter 2014 collection.

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Tamara's Scrapbook

posted on Friday, 14th March 2014by Tamara | 0 Comments

Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook.

Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. This week, Tamara sweats it out at a new spin studio and has tickets to see Beyoncé live at the O2. 

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New Mid-Season Styles In-Store & Online

posted on Thursday, 13th February 2014by Tamara | 0 Comments

With the new SS14 collection launched back in January, and the second round of our beautiful summer activewear not due for release until April, we at Sweaty Betty thought our inspirational, fitness-loving customers deserved a few mid-season treats in the form of five beautiful new styles.

Designed to enhance your performance and ensure you look amazing during your workout, we introduce the five new styles for February...

Slogan S/Slv Dance Tee
Designed for dance

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Filed under What to wear

Our Favourite Fusion Fitness Classes of 2014

posted on Friday, 17th January 2014by Tamara | 0 Comments

Over the last 12 months, hot new fitness trends have arrived in abundance, with a particular few taking the workout world by storm and turning 2013 into the year of SoulCycle, Barrecore and HIIT. Looking ahead to the ever-expanding landscape of sporting innovation, the exercise community are already set to make 2014 the year of fusion fitness.

From cardio-craving yogis to Spinning fanatics looking to tone their triceps, the new realm of fusion fitness spans a wide variety of specifically-designed classes offering the ultimate in new-and-improved, body-toning workouts. Inspired by our January Guest Instructor Event, Cardiolates, here are my top 5 fusion-fitness classes to try in 2014.

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Against The Elements: Creative Direction

posted on Tuesday, 14th January 2014by Tamara | 0 Comments

The new SS14 Against The Elements collection draws upon 1950s glamour and summers spent sailing the sea. Featuring a range of bold prints and fashion-forward designs, each piece has its own inspiration.

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