Designing activewear that goes beyond fitness, Sweaty Betty has been offering unique and on trend designs from London since 1998. Taking cues from the catwalks, travel and an active lifestyle, Founder and Creative Director Tamara Hill-Norton aims to redefine the way women dress. Welcome to the new way of dressing.
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London meets Iceland. Explore the land of fire and ice without even leaving the house as we walk along Iceland's plains, swim in a secret lagoon and discover glaciers in premium styles so luxe, you'll want to shop straightaway.
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Designed in London, inspired by Iceland - the AW16 collection recalls the land of Fire & Ice. From Icelandic street style to local architecture and endless natural wonders, discover how we reinvented activewear as you know it.
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From lava melting onto the snow, to black beaches and icy glaciers, these images formed the basis for this seasons exclusive prints.
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In the capital, the corrugated iron and concrete served to inspire structural shapes, clean lines and deconstructed layers. Though it wasn't all grey, the cool locals wouldn't look out of place on a London street in oversized layers and chunky alpine knits.
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The weather here changes from snow, to wind then rain within an hour, so after experiencing the varied conditions, it was determined that clothes needed to withstand the elements.
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Chosen for their Scandi look and cool attitude, models Ragnhild Jevne and Ilse de Boer are roommates who have travelled the world together.
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Take inspiration from our Founder & Creative Director's quirky avant-garde style.
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Welcome to the new way of dressing. It's time to mix technical fabrics with fashion shapes outside of the studio.
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It's time to get patriotic and support British athletes in Rio. Limited edition, sixties shapes, London inspired, need we say more? Ready, set, go.
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Whether you're dressing for gym, work or play - we've got how to style your active look sorted. Get ready to look hot.
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Meet the Founder and Creative Director, whose vision has redefined women's activewear.
With its extreme landscapes - Iceland has long attracted the more daring travel set.
Discover Sweaty Betty among the pages of Vogue, Grazia, Elle and more. Look out for editorial photoshoots and fashion editor picks.
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