Creating activewear that goes beyond fitness, Sweaty Betty has been creating unexpected design since 1998. Taking cues from the catwalks, travel and an active lifestyle, Creative Director and Founder Tamara Hill-Norton creates workout clothes on the cutting-edge of design to make you look hot. Welcome to the new way of dressing.
Designed in London, inspired by Iceland - the AW16 collection recalls the land of Fire & Ice. From Icelandic street style to local architecture and endless natural wonders, discover how we reinvented activewear as you know it.
From lava melting onto the snow, to black beaches and icy glaciers, these images formed the basis for this seasons exclusive prints.
In the capital, the corrugated iron and concrete served to inspire structural shapes, clean lines and deconstructed layers. Though it wasn't all grey, the cool locals wouldn't look out of place on a London street in oversized layers and chunky alpine knits.
3 SEASONS IN 1 DAY
The weather here changes from snow, to wind then rain within an hour, so after experiencing the varied conditions, it was determined that clothes needed to withstand the elements.
MEET THE MODELS
Chosen for their Scandi look and cool attitude, models Ragnhild Jevne and Ilse de Boer are roommates who have travelled the world together.