Sweaty Betty

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The New SS14 Collection Has Arrived

posted on Thursday, 9th January 2014 | find under How we live, What to wear


Launching today in-store and online, our beautiful new Against The Elements collection for SS14 is undoubtedly our most technical, fashion-forward range to date.

Modelled by professional athletes and inspired by the fluidity of sails and waves with nautical themes and nostalgic 1950s style, each line is authoritative and sport-specific with a dynamic, springtime colour palette perfectly suited to your workout. Our design team continues their innovation by enhancing the performance of every piece across the collection. Technical fabrics, flattering fits and functional details are combined with creative designs that range from sailing-inspired prints to images from the archive of English National Ballet, to create a range that ticks the boxes for fashion and functionality.

Welcome to Against The Elements. Shop the new collection >
 
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