Sweaty Betty

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Sweaty Betty Meets Top Fashion Stylist, Sam Ranger

posted on Thursday, 3rd April 2014 | find under How we live, What to wear
Famed for being the in-house stylist at Henry Holland (and a close personal friend of the designer too), Sam Ranger is the creative mind behind some of Fashion Week's most iconic catwalk looks. This season, the eclectic stylist turned her fashionable hand to sport, styling up our SS14 collections to create the dynamic lookbook images you see below.

We caught up with Sam in between shoots, to find out what she's looking forward to in 2014, her style inspiration and how she stays fit and healthy during Fashion Week.
SB: Looking back at your hugely successful fashion career, what achievement are you most proud of?
SR
: I have been incredibly lucky over the years, working with some of the most talented teams and beautiful girls in the business, but I think my work as Fashion Director of EXIT magazine is up there on my list of achievements. Oh, and putting Aggy (Deyn) in a pair of tartan antlers and a tartan eyepatch for an A/W House of Holland show!
SB: What are you most looking forward to in 2014?
SR: Lots of shoots, trips abroad and taking up Pilates. 
SB: What was your inspiration for the SS14 Sweaty Betty photoshoot?
SR: For the SS14 shoot, I loved the design nod to sailing and boating, and how versatile the pieces were; they could so easily be made into a RTW look, as well as being highly functional for working out. Effortless style reminiscent of Caroline Bassett Kennedy and Katherine Hepburn was so strong throughout the collection.


SB: What is your favourite Sweaty Betty range? 
SR: I'm really torn as I love it all, especially the luxurious softness of the yoga pieces and the bright colours and graphic prints of the workout wear. 

SB: Of all the Sweaty Betty outfits that you have styled, which is your favourite and why? 
SR: I think my favourite has to be the one below with the pulled-down Panther Tri Wetsuit. The model, Portia reminded me of Mario Testino pictures and the women I wanted to be when I grew up.


SB: Talk me through your weekly fitness regime. 
SR: I am really into walking; I will walk for hours, given the opportunity, although this had led me to ending up in some very strange places! 2014 is the year I take up Pilates too. 

SB: How do you stay healthy during hectic times such as Fashion Week? 
SR: Fashion Weeks are always a bit of a blur as you are running from show to show, often without a chance to stop and think. I always try to keep myself hydrated and get something healthy to eat rather than terrible snacking. As for keeping fit, I just let my heels do the calf-muscle workout!

SB: How would you describe your fashion-fitness style? 
SR: I imagine it to be Run DMC meets Olivia Newton John - I hope I'm at least part way there! 
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