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Get dressed to shed excess - The Telegraph

posted on Wednesday, 17th February 2010 | find under 
Women's running clothes all seem to be designed for men...

Women's running clothes all seem to be designed for men, but in smaller sizes. SweatyBetty, founded 10 years ago for much the same reasons, now has 25 branches nationwide and inspires passionate loyalty among its fans (Elle Macpherson loves the stuff and has even been spotted outside the Kensington shop waiting patiently for it to open). SweatyBetty also stocks ski clothes and swimming costumes, plus the collection Stella McCartney designed for Adidas.

It's so fashionable you'd hardly dare wear it for exercise.

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