Sweaty Betty

Just an hour on the train South West from London Victoria and you will reach West Wittering. A sleepy sort of place that feels entirely built for holiday retreats and lazy weekends by the British seaside. Proudly boasting one of the UK's best beaches, the extensive acres of neatly mown grass close to the beach are perfect for picnics, the sea is popular for wind and kite surfers, while shallow lagoons and extensive sandy flats are perfect for photo shoots. With a Witterings local as part of the team, we accessed the best locations, trained in the best places and went to the best pubs. Yoga practice on a rustic jetty and beachside morning runs got us through long days shooting.

Tarifa - the place where two continents, two seas and two winds meet. Sitting at the southernmost tip of Europe, this beautiful seaside town is preceded by its windy yet charming reputation as the point where the Poniente and Levante winds join forces. With waves coming in from both the Atlantic and Mediterranean, the perfect surf attracts watersport enthusiasts of all kinds; from windsurfers to scuba divers, while the sand dunes and pristine golden beaches draw runners and fitness lovers from dawn to dusk. With such an abundance of sport and weather, it was the perfect location for the Against The Elements photoshoot. After two long days of shooting and exploring the town, the team headed home satisfied with the stunning shots, and completely captivated by the competitive, fitness-loving aura of Tarifa.

‘Growing up by the sea, I have always loved the thrill and beauty of sailing. Many fond childhood memories include sailing on my grandfather's yacht, a beautiful wooden Bermudan sloop, built in the 1950s.' Tamara Hill Norton. The collection this season has been inspired by the architecture of boats, admiralty charts and sails as well as the vintage era of the 1950s, when sailing became a glamorous pastime. ‘We wanted to capture that feeling of fighting against the wind and the waves, against the elemental forces which can be so strong out at sea and not giving in to them,' says Tamara, Founder and Creative Director of Sweaty Betty.

Sweaty Betty has collaborated with English National Ballet to create this season's Dance Statement line. A beautiful and technical range full of delicate straps, scalloped trims, elegant silhouettes and soft, feminine colours. The design team used a striking photograph taken directly from ENB's photo archives, as well as pop culture dance slogans. The print from the archives, a personal favourite of Founder, Tamara Hill-Norton, captures the balance of poise and tension a dancer feels the moment before she goes onstage. The range was tried and tested by professional ENB dancers, and is modelled by First Artist Nancy Osbaldeston at the SS14 shoot in West Wittering.

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