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Area Manager

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£30k + bonuses & a generous clothing allowance
We create, empower, innovate, inspire, push the boundaries and most important of all we practise what we preach! 

From yoga clothes to running kit, ski to beach, gym wear to tennis apparel, Sweaty Betty is the fitness clothing brand of choice. With 40+ boutiques around the UK, including concessions in world famous department stores Harrods and Selfridges, Sweaty Betty is synonymous with innovative, feminine designs for enhanced performance.   

Reporting in to the Head of Retail, we are looking for 2 Area Managers to come and join us. 

Responsibility for the day-to-day management of designated stores

Ensuring the delivery of the Sweaty Betty Experience at all times in-store “to inspire women to find empowerment through fitness”

Responsibility for driving the sales and contribution targets for each store and working to an agreed plan of action in areas of shortfall

Ensuring the Brand is represented in-store by a team who are active participants in sport and passionate & knowledgeable about the brand

Ensuring the boutiques look amazing with all the visual merchandising guidelines followed

Acting as a role model for the Managers by “practising what we preach”

Developing the Managers and their teams in all areas of their roles by training, coaching and appraising them during regular store visits

Working with the Managers and the Community Marketing team to promote Sweaty Betty in the local area, with each store being a reference point for well-being

Upholding all areas of conduct and discipline within the stores and taking appropriate action where necessary

Managing store payroll and other variable costs within the given budgets

Supporting the Head of Retail and Retail Team in any ad hoc projects 


You love to live an active life, with a passion and authority in sport. You have masses of energy, love to travel, and enjoy sharing your knowledge and expertise with the Boutique Managers you support.

Bonuses, a generous clothing allowance, 50% off SB all Sweaty Betty merchandise, lots of workout classes, sample sales, cycle to work scheme.....and lots more!

To apply for this position, please email your CV & cover letter (telling us why you want to work for Sweaty Betty) to

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