Sweaty Betty
Home   ›   AW15 campaign   ›   Tamara's fashion edits

About Tamara

17 years ago, Tamara Hill-Norton founded Sweaty Betty with the aim of "empowering women by creating workout clothing that is more than something to sweat in - it's a tool for transformation". The new Tomboy collection is highly representative of her ambition to empower women to defy convention and push personal boundaries. Through fashion-forward pieces that transcend the studio, she invites every woman to take inspiration from traditionally masculine sporting disciplines and wear her boldest look with maximum confidence - for her workout and beyond.

Tamara's Inspiration

Looking within the athlete, Tamara wanted Tomboy to evoke the inner drive that propels us towards our goals and aspirations. Her muse? The free-spirited California girl who finds balance between anti-establishment sports like BMX and the tranquil yoga studio. Tomboy hints of the ups and downs of every fitness journey, complete with its breakdowns and setbacks. With recurring motorsports themes like oil slicks and tyre skids, we see that this journey is not unlike the fine-tuning of an engine.

Tamara's Tips

Carefree styling is the best way to capture the Tomboy aesthetic. Tamara recommends layering short over long and juxtaposing bright statement pieces against cool grey colour palettes. Finish the look with oversized cover-ups that walk a fine line between feminine and masculine. This season, fitness apparel is set to become the most playful genre of fashion.

show footer
We use cookies to optimise your shopping experience. For more information, please click here .
I'm happy to remove this cookie message
email a friend
recipient name:
recipient email:
sender name:
sender email: