Sweaty Betty
Behind New Season
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SS15 campaign

Looking at the softer side of fitness, from the spiritual origins of yoga to the almost weightless art of ballet, the Spring Summer 2015 collection is designed to complement the blossoming of life throughout the season. Prints in soft hues and delicate laser cutting combine with Sweaty Bettys signature technical fabrics for an ultra-feminine aesthetic.

Summer Location Story

To showcase a new collection complete with hazy hues and iridescent prints, Sweaty Betty's summer shoot needed to be in a place of untouched natural beauty. Somewhere that captures the light and inspires a sense of stillness. So when Creative Director Tamara Hill-Norton spotted photos of Walchwil, Switzerland posted on Instagram by a friend and yogi-in-training, she knew there could be no better destination to set the scene for SS15. Nearby Lake Zug bends the light from the sun to cast a silver sheen over all that surrounds, and hopefully you agree it breathed life into an already spirited collection.

SS15 creative inspiration

Transformation is at the heart of this seasons collection, and nowhere is there a more beautiful example of metamorphosis than in nature. From a caterpillars cocoon emerges a butterfly with one-of-a-kind wings made up of precise lines and patterns unique to every specimen, beneath which layers of powerful muscle give possibility to flight. This is a symbol of transformation and strength a source of inspiration for the aspiring yogi, the tireless ballerina and the runner propelling herself towards a new personal best. It is this that has influenced the creative direction for Spring/Summer designs. Look out for intricasy of detail, butterfly prints and insect-inspired mesh featured in the most technical of fabrics across the collection.

Sweaty Betty X Richard Nicoll

Introducing Sweaty Betty for Richard Nicoll, an exclusive SS15 capsule collection from Sweaty Betty and the British fashion designer which fuses fashion and fitness like never before.

richard nicoll

Tamara's Fashion Edits

See how Tamara is styling the new collection with cut-away styles and bold print combinations that deliver greater freedom and versatility when dressing for a workout.

tamaras edits

Meet the English National Ballet model

Learn how the SS15 English National Ballet model spends her free time, building up the remarkable fitness and flexibility required to tackle Sweaty Betty's intensive shoots.

richard nicoll
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