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Tamara's Scrapbook: Sweaty Betty for Richard Nicoll at LFW

posted on Thursday, 18th September 2014 | find under Tamara, Fashion
Fresh from London Fashion Week, Sweaty Betty's Creative Director Tamara talks about the launch of the exclusive Sweaty Betty for Richard Nicoll collection which launched on the runway last Sunday. 

Waiting for the show to start: Tamara with friend Calgary Avansino, contributing editor at UK Vogue

The inspiration behind the Sweaty Betty for Richard Nicoll collection was an active girl who wants to achieve a calm meditative state through running; it's very calm and tranquil but highly technical at the same time. The music at the show on Sunday reflected this and it was so beautiful –  a little quirky but very gentle. All the invitations were holographic too so there was a shimmering iridescence everywhere you looked. Then of course the Tinkerbell dress floated out from the dark like a lit jellyfish and it set such a beautiful scene.

The collection is a different take for Sweaty Betty. We’ve used our most technical premium Italian fabrics and cutting edge new technologies in terms of bonding, reflectivity and laser cutting, but the use of the beautiful soft lilac colour was a totally different direction for us. Combining this technicality and soft colour palette with a traditional Shibori Japanese print was the perfect combination for a new look for both brands. 

The collection is a really gorgeous mix of lo fi, hi fi, which is exactly the type of juxtaposition that Richard and Sweaty Betty were wanting to achieve. I’m really pleased with how strongly it represents both our brands – I think it’s an absolutely perfect collaboration; a meeting in the middle. It was very exciting to be sitting in the front row at Sunday's show close to Jessie Ware and Sophie Ellis Bextor and next to my friend Calgary from Vogue. With my daughters in the audience, it was a very proud moment.

The dress on the runway at Sunday's show

For both Richard and I, the killer piece in the collection is the dress. It’s not ever something we’d really think about designing, but actually it’s very practical with little built-in shorts, a zip up the front and fully reflective, stretchy fabric. You could run in it and equally you could go to a party and look amazing in it. It pushes the boundaries for us – it’s something we wouldn’t typically do at Sweaty Betty and Richard wouldn’t normally design something so technical. It’s a key piece in the collection. 

The Sweaty Betty for Richard Nicoll collection will be available from February 2015. Find out more about the collection here
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