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Tamara introduces Sports Luxe

posted on Tuesday, 25th October 2016 | find under Tamara, Fashion
With athleisure the current buzzword in fashion circles, it is no surprise that the runways are filled with an array of inspiring Sports Luxe looks. With an undeniable shift in the way women dress and shop, Founder and Creative Director Tamara Hill-Norton explains why she thinks this is the new way of dressing. 

tamara on sports luxeTamara wears the Kvasir Luxe Dress and Contour Leggings. Model wears the Resto Luxe Jumper and Arctic Luxe Pants.

There has been an undeniable shift in the way women dress and shop; largely owing to the sports luxe trend which has taken hold in recent years. After being spotted on the catwalks from Alexander Wang to Vetements, I’ve noticed this style evolution becoming more and more prevalent. You can’t fail to see it everywhere in London and beyond; gyms, coffee shops, and even pubs. Women are dressing in a new way and it’s cool, comfortable and most importantly effortless.

Our sports luxe range was traditionally something that was a personal passion of mine – creating items that go beyond the studio. Like most women I have a busy lifestyle so squeezing in my workout, whatever and whenever it may be, is so difficult as I try to meet the endless demands of three children and a hectic schedule. Beautiful clothes that help me to and from the studio are now becoming paramount in my life, and my friends and the girls in the office are all saying the same. In our shops we are receiving the same feedback and we listen to feedback! So each collection I try to include more and more pieces that are not necessarily just for the studio. 

This season I have been really inspired by the 90s trend, I loved wearing baggy pants, high-neck knits and bodies the first time round, so this is my take on the look in new luxury fabrics. With our sports luxe range, I have always made sure quality plays a central role. I always look for performance in the sweat and stretch gear and our fashion pieces receive the same attention. These cashmere, alpaca and merino-blends are super soft and high-performance. 

These sports luxe pieces create one wardrobe for every occasion filled with technical leggings, luxury knits and fashion pieces that will take you from a yoga class to evening drinks. I'd love you to show me how you style yours with #iamasweatybetty.

Shop Sweaty Betty's new Sports Luxe collection today. To find out more about Tamara click here
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