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My Sweaty Betty Press Day

posted on Thursday, 5th November 2009 | find under 

On Tuesday I was lucky enough to be invited to the Sweaty Betty Press Day for the opening of their brand new store, 125 Kings Rd. It was a great chance to meet the other bloggers, the founder of Sweaty Betty and lots of the other people involved in the brand. The store is gorgeous, it is full of this season's amazing clothes in lovely autumn colours.

I have some insider information for you as well! I had a sneak preview of the Spring Summer 2010 collection. Each season Sweaty Betty's clothes get better and better and it seems next season is no different. There is a gorgeous yellow and grey cool down hoodie and some amazing running jackets. The Core Yoga range is better than ever as well. The new basic vest is super soft, ribbed and very long so will look great over the upcoming range of leggings.

I was really aware of the decor of the new store as it has such a uplifting feel to it. There is lots of wood, lots of open space and it is on two tiers.  So when you are on the upper level, it is like a Sweaty Betty haven, you wouldn't even know you were in the middle of a busy shopping street.  It is definitely worth checking out, if only to meet the lovely Betties who work there!

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