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Introducing Sweaty Betty x Sang Bleu

posted on Thursday, 27th April 2017 | find under Fashion
Today marks the launch of the limited edition collection of the year, Sweaty Betty x Sang Bleu. For the latest London Edit, Sweaty Betty has teamed up with premier Dalston tattoo studio Sang Bleu for a limited edition capsule collection with a street style aesthetic. We caught up with senior designer, Steph for a 101 on the exclusive collaboration.  

sang bleu x sweaty betty
Model wears the Ratio Leggings and Rhombus Hoody

Who are Sang Bleu?

Sang Bleu is a multidisciplinary platform based in Dalston, they have tattoo and design studios in London and Zurich, a publishing house, fashion line and a creative agency. Previous clients have included Rick Owens, Kanye West and FKA Twigs.

What inspired you to collaborate with Sang Bleu?

The collaboration came about while I was thinking about our seasonal theme after spending time in Morocco. For one of my ranges, I was inspired by the amazingly beautiful and complex designs that can be found in and on riads and mosques. These were all inspired by sacred geometry, which adds meaning and symbolism to certain shapes and proportions. 

Whilst we were designing, one of my tattoos came to mind from an artist named Maxime Buchi, who specialises in this type of tattoo art (amongst other topics). This made me think a collection could be an interesting project to work on with Sang Bleu, Maxime’s tattoo studio in Dalston. 

How did this initial idea translate into a collection?

We commissioned designs from the collective at the studio to use as prints and embroidery applications throughout the collection.

Tell us about the final collection?

This collection is centered around layering. The aesthetic channels the women we saw in Morocco, who were often shrouded in the street, but when in the comfort and security of their riad could shed their outer layers. We mixed this with a more traditional London look to create 11 pieces with a street style look alongside more functional activewear styles. We included everything you could need in your wardrobe, from an from oversized hoodies, to statement leggings and even a bikini.

What makes these pieces so special?

It's all about the details here, we've taken some of our famous silhouettes and fabrics and added that extra edge. For example we've designed the Tessellation Unitard in this amazingly sexy body-hugging fabric with the print as a knit jacquard, I've never seen anything like it before. 

What's your favourite piece? 

My favourite piece is definitely the Ratio Leggings, they use our famous Zero Gravity fabric at the top and the print is on power mesh at the bottom for a really sexy and revealing look. 

Grab a piece of fashion history and shop Sweaty Betty x Sang Bleu today. With only 100 of each item available, get shopping here before it goes. Read our exclusive interview with Sang Bleu's Founder Maxime Buchi here and find out more about Sang Bleu here.
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