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Behind the scenes on Sweaty Betty Summer 2018

posted on Tuesday, 3rd April 2018 | find under Tamara, Behind the Scenes
Designed in London and inspired by a design trip to Barcelona, SS18 has landed. Shot on location in Spain, Tamara takes you behind the scenes on the shoot.

la muralla roja

Our Spring/Summer 2018 collection was inspired by an amazing design trip to Barcelona, so for our summer shoot we couldn’t not go back to Spain. The architect Ricardo Bofill’s Walden 7 was a huge inspiration for the team, so when I saw photos of La Muralla Roja I knew we had to shoot there.

behind the scenes bofill

Rising from the rocky cliffs of Calpe in the Alicante region of Spain, La Muralla Roja – literally, meaning the red wall in Spanish, is a complex of 50 apartments, built in 1973. With clear similarities to Walden 7, La Muralla Roja is an imposing, fortress-like building with a tangle of colorful corridors, open stairways, apartments and outdoor spaces. It’s looked after really well, and the amazing mixture of colours and idyllic rooftop pool made it an absolutely fabulous place to shoot with an amazing backdrop.

behind the scenes spain

For the shoot we relocated to Spain for three days for some much needed sun. as I write this it rains outside. Our aim this season is to get you in the mood to be active, so we relocated to the beach to shoot our high summer collection. This is full of those lightweight essential pieces you can wear wherever you are, whatever the weather.  

behind the scenes la muralla
Penny wears the Carve Swimsuit

I absolutely loved seeing our new swimwear pieces come to life, we shot these by the pool on the roof of a high rise building at La Muralla Roja. We’ve designed the perfect capsule wardrobe, bringing you’re your favourite styles alongside some cool new pieces. I’m obsessed with the retro bikini, which was inspired by one we found in a vintage store in Barcelona.

behind the scenes penny
Left: Penny wears the Power Leggings + Upbeat Bra (coming June 2018). Right: Penny wears the Homestraight Tank and Zero Gravity Leggings

I loved her as the face of our bum-sculpting campaign in January, so had to bring back Penny Lane. She’s a British girl, born and bought up in Cheshire and she just loves working out. She's so active and fun and always up for anything. We had her running up and down the iconic stairs so many times and she did not complain once. I think she's the perfect face for our campaign this season. 

behind the scenes julia

We have worked with Julia Kennedy for five seasons now and she is a real Sweaty Betty. On our first shoot her daughter was a few weeks old and she just got on with it, which I thought was amazing. She is a real get-up-and-go girl, which means we have a lot of fun collaborating. 

behind the scenes candid

After working together for so many seasons, it's safe to say we have a lot of fun on the shoots with plenty of partying in the evenings. The location was so beautiful here we couldn't resist getting some scenic shots. 

Shop the new collection today and see Tamara talk about the inspiration here.
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