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Back to our British roots...

posted on Monday, 6th July 2009 | find under 

This month we took on a different personal challenge, the Autumn Winter 09 photoshoot. We traditionally go to the European slopes for this shoot. This season however, the theme was a refocusing of the brand on Britishness and our heritage, so we found ourselves in Deptford, East London. We are proud to shoot within a real environment and EC1 is as real as London gets. We are not afraid of the great British weather. Or an image with sweat included. We belong just as much in ID and The Face magazine as in Triathlete's World, Zest, Grazia and Vogue.

A beautiful old house amid derelict London, using models that really do cycle, run, practice yoga and ballet. A true sports photographer, trained to capture movement in its most natural form. Collections styled as they would be worn and accessories strewn across the house as they are at mine, to remind me to take my yoga mat, gym kit or sports bra with me on my way out.

It was a magical three days from which I also learnt how to create the perfect smoky eyes from our make-up artist and, very briefly, stood 'en pointe' for the first time in more years than I can remember...

Tamara, Founder

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