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Against The Elements: Creative Direction

posted on Tuesday, 14th January 2014 | find under 
The new SS14 Against The Elements collection draws upon 1950s glamour and summers spent sailing the sea. Featuring a range of bold prints and fashion-forward designs, each piece has its own inspiration.

Athlete Workout Vest:
The Antigravity print on the Athlete Workout Vest depicts the lines of vintage navigational charts. Our design team removed the maps on the charts to reveal the unique criss-crossing pattern, giving the Athlete Workout Vest an added, fashion-forward edge.
- Laura, Designer 

Stage Door Tee:
A favourite of Sweaty Betty Founder Tamara, the Stage Door Tee features a photograph from English National Ballet's image archive. It showcases the strength, elegance and poise of a prima ballerina the moment before she spins onstage; the perfect print to inspire your performance from pre-rehearsal to post-show.
- Lisa, Designer

Sail Away Swimsuit:
Combined with a bright fluro colour palette, the statement print on the Sail Away Swimsuit is taken directly from the competitive sailing numbers used across the world, enhancing functionality with style.
- Mathilde, Buyer

Chandrasana Yoga Leggings:
Printed on the Chandrasana Yoga Leggings, this eye-catching design was inspired by the triangular shape of the sails in beautiful aquatic colours. Combined with opaque, sweat-wicking fabric, these are the go-to leggings for adding style and support to your practice.
- Charlotte, Yoga Buyer

Sadhaka L/Slv Yoga Top:
The movement and fluidity of sails flowing in the wind inspired the asymmetrical style and design of the Sadhaka L/Slv Yoga Top, providing a flattering fit and relaxed look perfect for pre or post-workout.
- Julia, Designer
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