This Spring we really raised the ‘barre’ with our Get Fit 4 Free campaign. Meet me at the Barre, in association with London’s premier barre fusion workout studio Barrecore, took over free weekly clubs in store for a whole month. A fusion of ballet, yoga and Pilates, the workouts made us pros at pulsing, tucking and squeezing - all in the name of fitness. Thank you to everyone who filled out boutiques nationwide to take part in the classes and those dedicated among you who took the virtual class all around the world, via the video online. Check out the photo gallery, get news on upcoming events or check your local store to find out about free weekly classes.
Sweaty Betty is a silver lining story. Faced with redundancy, Sweaty Betty’s founder Tamara wanted to turn her luck around and embrace the opportunity to make a change for the better. So she thought about the things she loved – fitness, adventure, fashion
– and how she could run a business that would appeal to all her passions. “Imagine if there was a community for women like me who want to lead an active life without compromising on style,” said Tamara. “My vision is to dress a woman, and at the same time empower her. I want to create workout wear that’ s more than something to sweat in, it’ s a tool for transformation.”
In 1998, Tamara took the first step and opened the original Sweaty Betty boutique in Notting Hill. Within the stunning listed venue sat the most beautiful and technical in specially–designed workout wear for run, ski, yoga, swim and every discipline for the British fitness enthusiast.
Tamara’s dream has become an inspirational reality. Sweaty Betty has expanded into an omnichannel retailer selling premium women’s activewear, designed in–house, across worldwide boutiques and an award–winning global website. From its humble origins, Sweaty Betty has evolved into a global fit fashion powerhouse. With unmistakable British style, we enable and empower every woman to push boundaries within her favourite workouts and beyond.