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Fashion has always been at the heart of Sweaty Betty designs. Every product is built to perform, and

FASHION

Fashion has always been at the heart of Sweaty Betty designs. Every product is built to perform, and also to stand out from the studio to the street. From exclusive prints to runway-ready shapes, there are more ways than ever to look fashionably fit.

fashion inspiration from Sweaty Betty

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Innovative outfits and styling

inspiration straight from Tamara

You've got workouts.

Sweaty Betty's got outfits.

SS16 new season inspiration from Sweaty Betty, press coverage and campaign video

SS16 SEASON INSPIRATION

Flying the British Flag is something Sweaty Betty has proudly done since opening its first boutique in 1998. So the name for the new Spring Summer 2016 feels particularly powerful. Inspired by the upcoming Rio Olympics, the collection combines Brazil's bold shapes and prints with Sweaty Betty's signature British styling. Every piece is designed to take you on a South American adventure through the eyes of Sweaty Betty.

SS16 - THE CAMPAIGN VIDEO

Look out for silhouette-shaping pieces that celebrate female empowerment and body confidence, cropped and cut-away tops for dramatic styling and a wide selection of printed leggings to bring personality into every look...

READ THE BLOG POST >

/blog/tamara-introduces-flying-the-british-flag/
SS16 new season inspiration from Sweaty Betty, press coverage and campaign video

VIEW PRESS COVERAGE >

IN THE PRESS

Sweaty Betty is a fit fashion hit with of iconic publications including Vogue, Harper's Bazaar, Elle, Grazia and Stylist. Look out for new season pieces across editorial photoshoots and front covers.

/in-the-press/

JESSICA ALBA

IN SWEATY BETTY

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/fit-and-famous/

See which celebrity fitness fans have been spotted in Sweaty Betty and be inspired by their timeless style.

fashion inspiration from Sweaty Betty

ABOUT

TAMARA

Meet the Founder & Creative Director, who's vision has redefined women's activewear

THE FOUNDER & CREATIVE DIRECTOR

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/meet-tamara/

Find out the latest from the fitness fashion world

Sweaty Betty has unveiled its first luxury

multi-sport capsule collection

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DISCOVER THE COLLECTION >

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