Tried and Tested
Core value number 5: Practice what we preach. We feel strongly that everyone that works with us should actively participate in a sport. We have dancers, runners, yogis, boxers, walkers, gymnasts and swimmers in our midst. Bristols manager Jess is a triathlete and ultra marathon runner, Emma (our head of retail) runs marathons...and kilomathons, and last week some of our Kensington Betties took centre stage in a dance show. Our team in head office is no exception and they too have a weekly club at the power yoga studio every wednesday. We pride ourselves on being at the very centre of sports within our local communities. Since we opened the doors we have used our instore community boards to help promote local coaches, gyms and sporting events. In the last week, in line with our new appearance, we decided to give them a little face lift. In order for them to be effective we decided it was vital that every club, coach, teacher and trainer wishing to advertise was 'tried and tested'. This has meant that all of our Betties nationwide have been participating in a huge amount of new classes local to them. Bath has tried gyrotronics, Jessy in Kingston has been to no less than 5 new classes, Sally in Nottinghill has been to reformer Pilates and the Soho girls sampled HipHop dance. Me...well i have been to power yoga, am off to pilates on Tuesday with the Fulham team, have Power Plates in Harrods with Arina on Thursday and KettleBells in Cambridge next week. What a way to sample the great sports that our local community has to offer. It also allows us to give our customers recommendations with authority. So if you are ever wondering where the best clubs are, how to find a personal trainer or which type of Yoga you are suited to..pop into one of our boutiques and ask the team there, they are sure to know!