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The Inside Story: From Snap To Swim

posted on Thursday, 24th April 2014 | find under 
Last weekend, my family and I took to the calm seas off the coast of West Wittering. This lazy day of sailing reminded me of an evening last summer, when the kids took our topper sailboat out at sunset.

Stood on the beach, I had captured the beauty of the moment on camera - the boat silhouetted against the red glow of the sun as it dipped beneath the horizon. 

Looking back at the image later that evening, I realised it was perfect for the Summer collection. Photographic placement prints are so on-trend, and it fitted perfectly with the nautical theme of the new lines. With the amazing natural colours of the image lending themselves to sportswear, I took the photo to the Sweaty Betty design team, who worked their creative magic on the print - bringing it to life on two beautiful pieces of swimwear. 

SUNSET SAIL SWIMSUIT                                              SUNSET SAIL BIKINI TOP & BOTTOM
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