Sweaty Betty's Insider Guide to Flatiron
The lead up to the launch of Sweaty Betty’s fourth NYC boutique has been our most exciting yet. Hopefully you’ve been following along with our #SBinFlatiron updates, and taking lots of your own pictures to win prizes in-store during opening week. Now the big day is just around the corner with the launch confirmed for Tuesday May 19th, NYC roadshow manager Lauren Lorow shares some of Sweaty Betty’s favourite hangouts in one of the city’s liveliest districts. From small boutiques like Flex Studios to fitness giants like Barry’s Bootcamp and SoulCycle, join us in exploring the epicentre of sweat in the city…
Where to work out…
Barry's Bootcamp – Get your heartrate up and keep the adrenaline pumping the entire class with Sweaty Betty Ambassador Amber. Amber is a professional dancer who knows how to help you push through personal boundaries on the treadmill and during floor work, while still having fun. Look out for her new venture The Brave Body Project and sign up to be part of a growing community of fitness enthusiasts in and outside of New York.
Flex Studios - This beautiful new studio brings the best barre, Pilates and TRX under one roof. The fast-paced, form-focused classes are limited to small groups so you get a highly personalised experienced and the right level of challenge to guarantee results.
The Movement - “Give Back. Move Forward.” That is the motto of this beautiful and inviting boutique studio. A diverse class schedule ensures you’ll never get bored of your workout. And the feel-good factor of every session is amplified when you learn that $1 from every class is donated to the Brain Tumor Society. Join our amazing club coach Courtney during one of her YogaCharged classes, which will make you rethink the meaning of Warrior II.
Flywheel / FlyBarre - This newly renovated studio hosts both spin and barre classes. You’ll also find Sweaty Betty Ambassador Alyse Zwick on the timetable – but hurry because her classes book up fast!
SoulCycle - Bigger doesn't mean better. This quaint studio may be smaller than the others in the city, but the tribe is just as strong and dedicated. Get your sweat on with dim lighting, inspirational mantras, and lots of speed and endurance work on the bike.
Equinox - For a one-stop fitness destination, there is nowhere better than Equinox. This local luxury gym presents endless workout possibilities from a vast free weights floor, cardio room and studio classes. Their signature 30/60/90 class combines intervals of cardio, strength training and plyometrics. Want to relax after your tough workout? Enjoy the member’s spa as a welcome reward for all your effort.
Where to practise yoga or Pilates…
SLT - Strengthen your core, lengthen your limbs and tone your body. This iconic NYC Pilates Reformer studio was created by Amanda Freeman to modernise Pilates and combine fat-burning HIIT intervals with all its traditional stability challenges.
Y7 - Y7 is a refreshing addition to the yoga scene in Flatiron. With dim lighting, live DJs and heated studios, this space stands out for its welcoming yogi ‘tribe’ and highly meditative flow sequence. When you need to get out of your head, get on the mat at Y7 and you’ll leave with a sense of stillness that’s hard to come by in the city that never sleeps.
Prana Power Yoga - Prana Power Yoga is a veteran in the heated yoga world, opening its doors 12 years ago. Prana focuses on simplicity; no frills needed. Check out their signature Power to the Music class, or take your practice to the next level at once of their in-house workshops.
Yoga Maya - Yoga Maya strives to capture the outside environment for a more invigorating indoor practice. Enjoy natural light in the studio and common areas, which gives you a greater sense of grounding. They pride themselves on the community they have built and continue to grow – the stronger the community, the more you will get out of each class. Yoga Maya is also a popular teacher training studio for yoga-enthusiasts looking to turn their passion into a profession.
Where to eat and drink…
The City Bakery - The City Bakery is a Flatiron institution and is best known for its seasonal menu comprising of locally sourced ingredients. Part bakery, café and coffee bar, it is the perfect location for a quick break in the day or a lunchtime date with your friends.
ABC Kitchen - Michelin star chef Jean-Georges Vongerichten invites you to join him at the ABC Kitchen to enjoy farm-to-table food like you’ve never seen it before. The clean lines and sleek feel of the restaurant flow onto your plate with deliciously simple dishes. Don't forget to admire the dining room display of global art pieces.
Eleven Madison - Another award-winning destination for locally-sourced food, Eleven Madison’s head chef Daniel Humm cooks with simplicity, purity, and seasonal flavours. “I love this spot for a fun night out after work, and it’s a great treat to celebrate special occasions like promotions or birthdays out on one of their private balconies,” says Lauren.
Mayson Kayser - This authentic French eatery has fresh bread and baked goods daily. New York Magazine named their baguettes the Best in New York in 2013, and who are we to disagree?
Dig Inn - A must if you are looking to mix and match your favourite seasonal treats, Dig Inn has infinite options featuring local vegetables, salads and entrees. “Don’t miss the lentil salad with carrots and sweet potatoes,” says Lauren.
Liquiteria - What does #TeamSB crave after a challenging barre class at Flex? A freshly blended Bulldozer smoothie from Liquiteria always does the trick! Using the finest superfoods available, this juice bar is a healthy oasis well worth a post-workout visit. Enjoy one of their juices, smoothies, herbal supplements and healthy snacks for a quick energy hit when you’re on the go.
La Birreria at Eataly - A rooftop hotspot for locals and a favourite of Sweaty Betty's CEO Simon, this Italian eatery is also a great place to hang out over a sunny afternoon or late night tipple.
Where to go running…
Sitting in the centre of Manhattan, Flatiron visitors and locals have their pick of several fantastic running trails. Head to the East River promenade for gorgeous views of NYC bridges, or take your sprints to the West Side Highway if you can beat the rush hour and after-work crowds.
Join Sweaty Betty Flatiron in-store from Tuesday May 19th at 168th Fifth Avenue. And don’t forget to check out our new club classes. Find out more on the boutique page.