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Sweaty Betty's guide to New York

posted on Thursday, 11th February 2016 | find under Tamara, Fitness, Travel, Behind the Scenes
Sweaty Betty’s guide to the best places to eat, workout, shop and stay during New York Fashion Week.

sweaty betty guide to new york


The Ludlow 

Find respite from the bustling Lower East Side in the understated luxury atmosphere of The Ludlow Hotel.

The NoMad Hotel 

Inspired by Parisian apartments, the chic NoMad Hotel has a definite European air. After a day of shows The Library is the perfect place to relax with a cocktail or two.

Dream Hotel

Within walking distance of Central Park and with a rooftop boasting some of the best views of the city, the luxe Dream Hotel is a favourite with Sweaty Betty Founder & Creative Director Tamara for the interiors alone: ‘picture Venini glass chandeliers and macassar ebony sofas’. 

sweaty betty guide to new york food
Image credit: instagram.com/dimestimes



If there is one meal you need in New York it's breakfast, so head to Dimes for California style-cuisine by the way of Chinatown. Referred to by The New York Times as ‘a healthy rather than a health food restaurant’, this cool spot has a constant parade of on-trend diners queuing out of the door. Our tip: try the Pitaya Bowl, a new twist on the famous Acai.

Locanda Verde

For a fabulous post-show stop, try Locanda Verde in the Greenwich Hotel for cocktails with the stars. If you can’t get a table simply perch up at the bar and order pasta, ricotta and lamb sliders after a busy day. 

The Standard Grill

A neighbourhood staple located in the cool Standard Hotel, this award-winning grill combines a brasserie atmosphere with American cuisine. Head there for a light bite followed by cocktails at rooftop bar Le Bain. Despite being famous for its steak, Tamara recommends trying ‘the grilled cheese sandwich, it’s one of the best I’ve ever had’.

Egg Shop

Looking for breakfast at any time of day? Then Egg Shop is your answer. Dedicated to the humble oeuf, this popular spot is more than just avocado on toast, The Spandex, with a poached egg, miso quinoa, farm greens, avocado, and pickled carrot, is one of the tastiest dishes.

Rose Bar

Post-dinner the place to be seen is Rose Bar, a dimly-lit bar inside the Gramercy Park Hotel where the hottest designers host their after-show parties. Enjoy the special cocktails and people watching while admiring the prestigious art collection. 

sweaty betty guide to new york shop
Image credit: instagram.com/thisisstory


‘I always head to J.Crew, Vince and rag & bone for staples’ reflects Tamara, ‘but I do love exploring for lesser known stores’. Here are a few of her off-the radar favourites.


Curated like a magazine, presented like a gallery and with monthly changing themes, Story in Chelsea is where New Yorker’s head for shopping with a difference. With the current concept Feel Good inspired by health and wellness, head here before a stop off at Chelsea Market for artisanal treats.

The Apartment By The Line

For the perfect mix of quirky fashion and amazing home goods, head to a favourite with Tamara, The Apartment by the Line on Greene Street. Tamara also loves De Vera Antiques‘it's a fantastic jewellery shop, and a really inspiring place to go’.


Reformation has become a firm New York favourite for vintage-inspired pieces.

Beautiful Dreamers

Williamsburg’s Beautiful Dreamers' range of hand-crafted homewares, one-off styles and young designers is worth a visit. Plus. of you've headed across the bridge it's worth going to nearby sparkly mecca Catbird for unusual jewellery.    

sweaty betty guide to new york workout

AKT in Motion

Described as ‘the best workout to get fit in 2015’ by Harper’s Bazaar. AKT classes are loved by New Yorker’s for their ever-changing nature. Fusing yoga, dance and strength training no class is ever quite the same.

Yoga 216

Loved by Victoria’s Secret Models and editors alike for its boutique vibe, the small classes at Yoga 216 on West 20th Street are ideal for escaping the stresses of the city.


Sweaty Betty’s Tamara heads to SLT every time she visits New York for ‘Pilates meets Barry’s Bootcamp’. Offering the benefits of traditional Pilates alongside a rigorous, calorie-burning cardio element, this challenging workout truly strengthens, lengthens and tones.


The mixture of a high-tempo soundtrack and an intense workout ensures SoulCycle is always packed out. ‘The instructors have an amazing energy’ reflects Tamara ‘you always leave class with a smile on your face’.

Fhitting Room

Fashion editors and models flock to Fhitting Room for their high-intensity body-transforming interval workouts.  

Follow us on FacebookTwitter and Instagram for exclusive fashion week insights and shop the new collection today. #SweatYourStyle
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