Sweaty Betty's Fashion Week Sports Luxe Edit
You need look no further than the recent round of Fashion Week shows in New York, London, Milan and Paris to see that being fit (and wearing the kit) is more in vogue than ever. Tommy Hilfiger even went so far as to transform the runway into an American football pitch and accessorise some of the looks with helmets. Both on and off the catwalk (look to the Frow where fashion editors and world-renowned bloggers were frequently sporting trainers), this was the season that cemented activewear's fashion credibility.
We paired up with freelance stylist Basma Khalifa to find the most wearable looks. And we give you a sneak peak at what we have coming in Autumn...
Preen – London Fashion Week
“Always cool with a hint of boho, this season Preen designer Thornton Bregazzi went for ribbed high-neck crop tops with a pop of neon yellow,” says Basma. This look straddles the line between performance and fashion, making for effortless transitions from workout to night out. Look out for more midriff-baring crop tops and mixed length layers in Sweaty Betty's Autumn collection...
Tod’s – Milan Fashion Week
We love that Tod’s puts the sporty girl up on a very fashionable pedestal. “Never deviating from its signature Italian clean lines, AW15 at Tod’s is all about contrasting romantic shades of blush pink with iridescent leather textures,” says Basma. The Sweaty Betty X Richard Nicoll collection is right on cue, and coming this August you will see our collection change from summer brights to more understated pastel hues.
Alexander Wang – New York Fashion Week
Long a champion of the quilted aesthetic, with popular accessories like the On The Go Luxe Bag, Sweaty Betty was thrilled to see Alexander Wang take this style to the runway. “Guaranteed to appeal to the fast-paced city girl, Wangs’ sleek black-on-black styling and statement quilted jackets are on just the right side of undone,” says Basma. In Autumn we'll take the quilted look from our accessories to more standout pieces, including our coolest ever Sports Luxe trousers.
Tommy Hilfiger – New York Fashion Week
“This year Hilfiger took it to the track,” Basma says. “Literally!” Bomber jackets and basketball shoes were consistent features across all this season’s looks, and we certainly felt the inspiration to shoot for the net. Stay tuned for brand new Sweaty Betty styles in the next season of outerwear...
Isabel Marant – Paris Fashion Week
Long a favourite designer of our founder Tamara, Isabel Marant struck an inspiring nerve with her sheer panels juxtaposed against fine silks. Transparency will be a top trend in Sweaty Betty’s AW15 collection, and we’ve always loved mixing performance fabrics with ultra feminine features.
Norma Kamali – New York Fashion Week
“Nothing is more sports chic than reflective outerwear,” says Basma. “Norma Kamali says it loud and clear with this reflective silver zip jacket.” Look to the Run Statement range next season for a serious focus on nighttime visibility…