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Introducing Winter 2016

posted on Tuesday, 4th October 2016 | find under Tamara, Fashion
Designed in London, inspired by Iceland, Winter 2016 recalls the awe-inspiring land of fire and ice. Travelling from Reykjavik to the wilderness beyond, the new collection explores the spectacular scenes encountered by Founder and Creative Director Tamara Hill-Norton with a touch of London cool. Meet layers you won’t be able to resist.
It's Time to Layer

sweaty betty winter collectionModel Ilse wears the Exploration Jacket and Shakti Jumper 


I love my winter wardrobe because of all the layers, knitwear and beautiful cashmere and merino. Styling up these pieces makes it so easy to brave London’s endless showers. Our knitwear this season has made autumn dressing so much easier with these oversized high neck styles designed to be layered over leggings.
Printed Pins

introducing sweaty betty winter 2016
Model Raghnild wears the Power Leggings and Sprint Start Run Hoody

For winter, I wanted our prints to blend into your wardrobe seamlessly as I like my leggings to work all day long, from a morning yoga class to evening drinks with friends. Our new Iceland-inspired prints are made to be styled with loose vests, chunky knits and merino-blend layers.

Mighty Merinos
Even in winter I still like to run outdoors. My secret? Our temperature-regulating merino pieces. Merino wool is matchless for moisture control and regulating body temperature, it is also breathable, absorbs odour, durable and has a super soft hand feel. I always say cast aside any thoughts of itchy knits as this fabric is made to be worn on skin, I’ll be conquering the chill in Intensify Merino Seamless Top and matching Seamless Leggings.
Wonder Jackets

introducing winter 2016 sweaty betty
Model Ilse wears the Brave The Elements Jacket, Shakti Jumper and Zero Gravity Leggings

The weather in London and Iceland is notoriously unpredictable. So with this in mind, our jackets this season have been tested in-house to brave the elements. Whether waterproof, windproof or insulating, we have it covered. Plus, with winter marking the time for a new coat, this season’s are my favourite yet. I love the oversized shapes, faux fur trims and asymmetric zips.
London Cool
This winter the 90s are back and it’s all about bodies, baggy pants and crop tops. In luxe fabrics and cashmere-blends, the new Sports Luxe collection coming later this month is my grown-up take on the look. Having worn it the first time round, I can’t wait to wear these the Sweaty Betty way.

Shop the new winter collection today, and if you’re looking for fitness and fashion inspiration follow @sweatybetty on FacebookTwitter and Instagram
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