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Sweaty Betty celebrates brilliant florals with Bloom & Wild

posted on Wednesday, 1st October 2014 | find under Tamara
With the Autumn Winter collection inspired by the magnificent contrast between the flowers of Kew Gardens and graffiti masterpieces across the capital, Sweaty Betty’s Creative Director Tamara was thrilled when she recently met the co-founders of Bloom & Wild.

Ben and Aron are the masterminds behind this innovative flower delivery service, reimagining flowers with bespoke arrangements and chic packaging designed to slip through your letterbox. And they reciprocated Sweaty Betty’s admiration, with special praise for the Neon Floral print of the Pranayama Yoga Capris.

To celebrate a mutual respect for nature and its floral inspiration, Bloom & Wild are giving all Sweaty Betty customers an exclusive discount to send letterbox flowers for just £10. Treat yourself or brighten the day of someone else with a creative flower bundle that promises a colourful surprise when you collect your post.

Read on to learn more about Bloom & Wild founders Ben and Aron. You’ll find your exclusive code at the bottom of the blog.

How did Bloom & Wild come to life?
We had the idea after we were both repeatedly disappointed by the service we received from various flower companies found on Google. Flowers were expensive and didn’t last very long! Thus the idea of Bloom & Wild was born.

Did you have any particular sources of inspiration when it came to brand identity?
At Bloom & Wild we aim to strike a balance between beauty and simplicity. And as we’re using technology to reinvent the tradition of gifting flowers, we wanted our look to reflect this with both classic elegance and a modern edge. The brand is inspired by nature and our passion for colour, beauty and scent. We also love that the brand has a slight poetic touch to it. We believe there’s a story behind every flower gift, so we’ll be introducing names for each bouquet, which are inspired by our favourite characters from literature.

Everything we design, from the packaging to the website to the flower bouquets themselves, is created with that simply beautiful experience in mind.

‘Hidden treasures in an urban jungle’ is the theme for this season’s Sweaty Betty collection. What urban gardens inspire you?
The annual RHS Chelsea Flower Show (conveniently just down the road from Bloom & Wild studios) is a treasure trove of inspiration. But we also find everyday inspiration from the miniature urban gardens that dress people’s window boxes and front doors. Another Bloom & Wild favourite is the serene and lovely Kyoto Gardens in Holland Park.

Why do you think flowers are such a great gift and so represented in art, design and fashion?
Flowers are just so fascinatingly beautiful. The range of colours and shapes in the flower world is staggering, so one would be hard pressed to not find inspiration in them.

Flowers make such great gifts because almost everyone loves them, and they are suitable for all occasions whether it’s an engagement, birthday or simple thank you. There have been studies that prove how flowers have a positive impact on people’s emotions. We’re lucky enough to have flowers in our workplace everyday and we certainly agree.

Sweaty Betty’s inspired… Head over to bloomandwild.com now and enter SWEATYBETTY10 at checkout to order any Letterbox Flowers with a £6.95 discount from £10!
By Janet burness - 2nd October 2014
To brighten up your day!
By Janet burness - 2nd October 2014
To brighten up your day!
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