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Behind the scenes on Sweaty Betty Autumn 2017

posted on Wednesday, 19th July 2017 | find under Tamara, Fashion , Behind the Scenes
Designed in London, inspired by Scandi style and Japanese design, welcome to Sweaty Betty AW17. To kick start the new season, we shot our favourite products and hero pieces in Palm Springs. Founder and Creative Director Tamara takes you behind the scenes. 

behind the scenes palm springs
Chiharu wears the Dharana Tee and Power Leggings

Our autumn collection was inspired by a fusion of Japanese and Scandi aesthetics, so for this shoot I wanted to find somewhere minimal and cool in warm weather (yes, this was a slight challenge). We eventually settled on Palm Springs, as the mid-century houses in California, with their clean, simple aesthetic really suited the philosophy of the collection. 

behind the scenes aw17

Shooting in Palm Springs was amazing, the weather was beautiful as were the locations. In 35 degree heat, it's safe to say we dreamed of jumping in this pool. In fact, our model, Chiharu actually did after a long day of shooting.

tamara daisy palm springs

My daughter Daisy joined us on the shoot which was so fun. We spent a few days together before joining the rest of my family in California for a spring break. 

chiharu behind the scenes
Chiharu wears the Shanti Bra (left) and Simhasana Sweat and Urdhva Leggings (right)

Chiharu was born in Tokyo and has a really high-fashion look which I felt was perfect for the studio to street style of this collection. She was so sweet and quiet, then transformed entirely in front of the camera and nailed every single shot. We always look for really strong, athletic models and Chiharu is an avid rock climber whos Instagram is filled with pictures of her bouldering and lifting weights, which I thought was really cool. 

behind the scenes fashion
Chiharu wears the Time Out Luxe Jacket and Urdhva Leggings (left) and Blossom Crop and Zero Gravity Leggings (right)

This season alongside our signature styles, don't worry there are plenty of bum-sculpting leggings, I love our fashion pieces more than ever. These are cool, conceptual pieces that you can wear from studio to street so I wanted to make sure the surroundings were as beautiful and functional as possible. The house that we shot in had amazing views and was so white and clean, meaning the collection really stood out. 

behind the scenes

It's always really fun to go away with the team and this time was no exception, we worked hard all day but more than made up for it in the evening. I've worked with our photographer Julia Kennedy for a few seasons now, and not only does she bring the collection to life, she's great fun too. We had a particularly amazing night partying at The Ace in Palm Springs, where I found myself dancing next to Erin Wasson, who is just as beautiful as you'd expect. 

Shop the new collection today, and get your daily fix with @sweatybetty on Instagram. Read our exclusive Q+A with Chiharu here.
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