World class manufacturing partners
I recently returned from a trip to continental Europe to visit one of our manufacturing partners. This factory is one of the best in the world at sportswear - from secret development projects for the big two sports brands to making the Sweaty Betty Statement ranges, they really are at the cutting edge. It is always so great to see the factories that we rely on. I love seeing the whole process from our drawings to fabric choice to cutting to sewing and then the washing and quality control. There is a massive light wall where the rolls of fabrics are stretched out and visually inspected for consistency and colour against the light. And a relaxing machine where every roll of fabric is stretched and blown and plumped and then left for 12 hours before it is worked on! And what makes this factory special is that it is family owned and run and also in a stunningly beautiful part of Europe. The photos show the city centre as well as work on our new SS10 All Sport Merino run top.