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Tamara's scrapbook: Manhattan musings

posted on Friday, 14th November 2014 | find under Tamara, Nutrition
As a business woman always on the go, Creative Director Tamara hosted the recent Sweaty Betty press day in NYC following an actively relaxing week with her family on the UK's South Coast. Here she indulges us in a few of her highlights. 

Keeping active 

I loved spending half term with my kids in West Wittering before heading to NYC for a busy few days of press meetings! The weather was so unusually warm for this time of the year that we were in the sea paddleboarding. I've recently sustained an ankle injury, so I've been replacing my usual long runs with YouTube yoga, cycling and swimming. It's OK but I'm missing the endorphin rush that running offers.

Once in NYC, I took advantage of early mornings due to jet lag to continue with my YouTube yoga. It was a great way to prepare for the days ahead – which often entailed 16 hours of non-stop activity. 

Staying local 

My view during these daily yoga classes wasn’t bad either. From our hotel in Williamsburg, we looked out across to Manhattan – the city lights still twinkling in the early hours of the morning. Some Sweaty Betty team members preferred to work out at Soul Cycle, which was conveniently just around the corner. 

Liaising with Vogue 

The day before Vogue moved to its new office in the iconic One World Trade Centre, I met with Vogue’s style editor Emma Elwick-Bates to discuss the magazine’s annual Shape issue. I was more than happy to oblige when she asked us to style NYC’s ultra-cool Orchard Street Run Club

Sharing SS15 stories 

Of course, the main reason for our team visit was Sweaty Betty’s second US press day in our award-winning SoHo store. The boutique’s downstairs studio was transformed with beautiful paper butterflies displayed across the wall, Jonathan Adler candles, English art books and tables lined with amazing drinks from the Montauk Juice Factory.  

Journalists from a wide range of papers and magazines joined us to talk about the English heritage at the heart of the upcoming SS15 collection, and how art and nature inspired the soft prints and pastel aesthetic seen across key pieces. Of course, at the heart of it all is the social butterfly – and I couldn’t believe my luck when I strolled across this inspirational message marked in graffiti on the Williamsburg Bridge.   

To learn more about the inspiration behind SS15, read Tamara’s scrapbook from behind the scenes of the SS15 shoots in England and Switzerland.
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